Jose Hernandez

No sales funnel mapped for this channel yet.

Niche

DIY home repairs and plumbing fixes from a 40-year handyman

Audience

Homeowners who want to fix common house problems themselves and avoid plumber or handyman fees (inferred from titles and descriptions; no about text).

Avatar

• Realistic avatar · Talking head
• A photorealistic man with grey hair and a short beard in a blue denim shirt, framed head and shoulders in front of a backyard fence with potted plants; thumbnails show him pointing or kneeling at repair jobs.

Format

A countdown or comparison on one home repair: the plumber's fee, then the cheap part or method, safety notes, a homework step, a $27 book mention and a request for the viewer's town and bill.

Content pillars

• Plumbing fixes
• Toilet and drain repairs
• Winter home prep
• Drywall, doors and tile
• Bathroom sealing

Title patterns

• Stop Paying a Plumber $[X] — Fix [Problem] With This $[Y] Part
• Before [Season/Event], Do This to Your [X] (Or Pay a Plumber in [Month])
• [N] Home Repairs I Never Pay a Contractor For (And [N] I Always Do)
• The $[X] Trick That Fixes [Problem] So Nobody Can Tell

Thumbnails

The persona in a denim shirt, close or kneeling at the repair, with bold white and yellow caption text such as 'DON'T FORCE IT', a red arrow or tick marks, and the problem part in view.

Their thumbnails, most viewed first

• 
  306 views (opens on YouTube in a new tab)
• 
  239 views (opens on YouTube in a new tab)
• 
  234 views (opens on YouTube in a new tab)

Why it works

• A persona with a stated '40 years' of experience in 8 of 13 descriptions and in both transcript openings
• 8 of the 13 repair titles cite a price ($3 to $200, or 'Free Fix') or paying a plumber or contractor
• Output of about 2.8 uploads a week, with 13 videos between Oct 19 and Oct 31
• The top video, '10 Home Repairs I Never Pay a Contractor For', has 211 views, ahead of single-fix videos
• Transcripts close with a $27 book and a comment question about the viewer's town and bill