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Matt Turner

@mattthehandyman-o9l

Language: EnglishCountry: United States35 days old

  • Persona: Matt Turner · Tradesperson · Middle-aged
  • Sells · $27 guide
  • Cleaning hacks
  • Household cleaning
  • DIY cleaning
  • Home maintenance
  • Laundry tips
  • Money saving
  • Handyman tips
  • Vinegar and baking soda
Subscribers
783
Total views
106K
Videos
21

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 2026783
Oct 13, 2026780
Oct 12, 2026772
Oct 11, 2026767
Oct 10, 2026761
Oct 9, 2026750
Oct 8, 2026734

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 8, 2026.

How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageGumroad · mattscleaningmanual.gumroad.com
  4. 4CheckoutGumroad
  • Store link in 21% of recent descriptions
  • Link in descriptions since Sep 22, 2026
  • Entry points: the About page, the first line of descriptions

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Matt Turner

Tradesperson · Middle-aged · Male · Home kitchens, bathrooms and living rooms, garage workshop

Niche

Cleaning hacks with cheap household products, from a handyman

Audience

English-speaking homeowners and renters who want quick, cheap cleaning and household fixes with products they already own, across kitchen, bathroom and laundry jobs (inferred from titles, descriptions and the about text; there are no audience statistics).

Avatar
  • Realistic avatar
  • A photorealistic middle-aged man with stubble, a dark grey baseball cap and a navy button-up work shirt over a grey tee, shown close to the camera with a surprised or knowing expression. The banner shows him smiling with a spray bottle under the name Matt the Handyman.
Format

Countdown list on one household product (7 to 31 hacks in the titles): a hook comparing it with single-use gadgets and teasing number one, each hack with the reason it works, a safety note, a comment prompt, and a pitch for the author's cleaning ebook in some videos.

Content pillars
  • Single-product hack lists: Swiffer, dryer sheets, WD-40, Magic Eraser
  • Pantry staples as cleaners: vinegar, baking soda, peroxide, borax
  • Laundry and whites
  • Bathroom, grout and floor cleaning
  • Works / partly works / myth verdicts (about text and banner)
Title patterns
  • [N] [Product] Hacks That Save You Hours of Cleaning
  • [Rub / Put / Pour] [X] on Your [Y] and Watch What Happens! ([N] Cleaning Tricks)
  • I Can't Believe These [N] [Product] Cleaning Tricks... Just WOW!
  • [N]% of People Don't Know These [Product] Cleaning Tricks!
  • No One Knows [X] Is a Gold Mine! [N] Cleaning Tricks You'll Wish You Knew Sooner
Thumbnails

The same cap-wearing presenter close to the camera, surprised or knowing, holding or pointing at something dirty (rusty wrenches, a stained toilet, a hair-covered sofa). A 2 to 6 word claim in a speech bubble (6 of 10) or a yellow caption (4 of 10); some have a yellow-ringed product inset.

Their thumbnails, most viewed first

Why it works
  • One hit: '21 Swiffer Hacks That Save You Hours of Cleaning' has 84,187 views and 1,307 likes, 86% of the channel's 98,240 views
  • A count in the title: 13 of 19 titles name a number of hacks (7 to 31), and 'Watch What Happens' (4 titles) and 'Save You Hours' (4) recur
  • A consistent persona: the same cap-wearing man in 10 of 10 thumbnails and the banner, with an about text on years fixing toilets, sinks and washers
  • The about text, banner QR code and 4 of 19 descriptions all point to one $27 PDF cleaning manual (300 pages, 115+ recipes)
  • Steady output: 19 uploads in the last 30 days, about 4 a week, and 18 of the 19 run 12 to 22 minutes

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.