Roman Monzon

No sales funnel mapped for this channel yet.

Niche

DIY home plumbing: water heaters, drains and toilets

Audience

English-speaking homeowners who want to understand and fix basic plumbing problems themselves and avoid paying a plumber (inferred from titles and descriptions; no audience data in the pack).

Avatar

• Realistic avatar
• A photorealistic middle-aged man with dark hair, a moustache and a khaki work shirt, shown close to the camera beside the plumbing part under discussion. In the narration he introduces himself as a 54-year-old builder with 30 years on job sites.

Format

About 23 min per video on one plumbing topic: a vivid home-emergency opening, a 'not a licensed plumber, a builder' disclaimer, step-by-step checks and fixes with costs, then a one-line recap, a call to comment and subscribe, and a teaser for the next topic.

Content pillars

• Water heater care and safety
• Clogged drains and non-chemical cleaners
• Toilet clogs and running toilets
• Shut-off valves and plumbing basics
• Cheap parts and monthly home habits

Title patterns

• NEVER Use [X] on a [Y] — 1 Cup of THIS Destroys It Instead
• Don't [Do X] Until You Watch This
• Your Water Heater Has a $[N] Part That [Does Y] — Test It in 10 Minutes
• Why [X] — The Real Cause No Plumber Will Tell You
• I BET You're Using Your [Tool] Wrong — [N] Mistakes That Keep the Clog Stuck

Thumbnails

The persona fills the right third of the frame, smiling or gesturing. A short white and yellow block caption (NOT BAKING SODA, $5 FIX, WRONG PLUNGER) on the left, a red arrow pointing at a close-up of the part or problem, indoor home or basement backgrounds.

Their thumbnails, most viewed first

• 
  316K views (opens on YouTube in a new tab)
• 
  18.4K views (opens on YouTube in a new tab)
• 
  1.28K views (opens on YouTube in a new tab)

Why it works

• One video, the water-heater flush warning, holds 227,264 of 235,514 total views (96%); 7 of the other 10 uploads sit at 191-335 views
• The 2 most viewed videos both use a warning title (Don't / NEVER): 227,264 and 17,596 views
• 3 of 10 long videos put a small dollar cost in the title ($2, $5, $20), a cheap-fix promise that repeats
• Both transcripts open on a concrete household scene, then say 'stay with me till the end'; both close by naming the next video's topic
• One persona and one thumbnail template (yellow/white caption, red arrow) in 7 of 7 sampled thumbnails, with a 30-year builder backstory told in the captions