HVAC Mike

DIY HVAC repair and buying tips for homeowners, selling a $17 guide

US homeowners facing AC, furnace or heat pump problems who want to avoid contractor repair bills and replacement quotes (inferred from titles, the about text and the pitch).

• Realistic avatar
• A middle-aged man with short grey hair and stubble in a dark navy work shirt with a name patch reading Mike, shown beside furnaces, AC condensers and drain lines. The avatar photo is a kitchen snapshot; thumbnails show a more polished render.

Narrated explainer of about 10–15 minutes: a cost-saving hook, a safety disclaimer, a simple how-it-works analogy, then a numbered list of fixes, mistakes or brands, closing with a pitch for the paid guide.

• AC repair and drain-line fixes
• Thermostat and energy bill savings
• Furnace and heat pump brand lists
• Contractor upsell warnings
• Seasonal winterizing

• [N] [Things] HVAC Techs Don't Want You To Know About [X]
• The Only [N] [Furnace] Brands Worth Buying in 2026 (The 20-Year List)
• [N] AC Mistakes HVAC Companies Hope You Keep Making
• [Problem] — The $[X] Fix That [Saves Money]

The persona in a navy work shirt at left or center, serious expression, pointing at the equipment. Big white and yellow all-caps text on red, a number, 'THEY HIDE' wording, arrows and check marks.

• Every title promises a dollar saving or hidden contractor secret, such as the $400 repair and $11 part framing
• The top video, 4,484 views, is a brand list; the same format later got only 210 views
• All 30 recent descriptions carry the same store link, and the banner shows the $17 price with a QR code
• Output is about 3 uploads a week with 11–12 minute median length, which keeps a steady catalog
• Thumbnails repeat one visual formula: the same man, numbered text and a pointing gesture