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Raymond Hatcher

@rayhatcher-u6t

Language: EnglishCountry not available6 years old

  • Persona: Ray · Other persona · Middle-aged
  • DIY plumbing
  • Plumbing repair
  • Save money
  • Water heater
  • Toilet repair
  • Drain cleaning
  • Home maintenance
Subscribers
12
Total views
2.64K
Videos
10

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 202612
Nov 1, 202611
Oct 31, 202611

Top videos

Most viewed

What they sell

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageGumroad · hatcherhomemanual.com
  4. 4Emailemail sign-up on the page
  5. 5CheckoutGumroad
  6. 6Upsellbundle offered
  • Store link in 56% of recent descriptions
  • Link in descriptions since Aug 18, 2026
  • Entry points: the first line of descriptions, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Ray

Other persona · Middle-aged · Male · Utility closet with a water heater and copper pipes

Niche

DIY plumbing repairs priced against the plumber's callout fee

Audience

Homeowners who want to fix small plumbing problems themselves and avoid callout fees (inferred from titles, the about text and the price-comparison descriptions).

Avatar
  • Realistic avatar · Talking head
  • A photorealistic grey-haired man with a moustache and short beard in an olive button-up shirt, standing in a utility closet by a water heater; thumbnails show him in olive, blue or grey work shirts with exaggerated expressions.
Format

One plumbing job per video: the presenter opens with a price comparison, lists numbered checks or parts cheapest first, holds the best one for last, then asks for the viewer's county and plumber quote.

Content pillars
  • Toilet repairs
  • Water heater upkeep
  • Drain and clog fixes
  • Water pressure and valves
  • Plumber callout cost comparisons
Title patterns
  • [N] Things Plumbers Don't Want You to Know About a $[X] [Part] (#[N] Saves $[Y])
  • [N] [Fixture] Jobs to Do Before [Event] (Number 1 Costs $[X])
  • The Best Way to [Fix X] (for about $[N])
Thumbnails

Close-up of the persona with a wide-eyed or worried expression beside a part or problem, with large white or yellow caption text, a red arrow or circle, and dollar figures or before/after splits.

Why it works
  • 7 of 9 titles carry a dollar figure, tying each video to a price against the plumber's callout cost
  • 3 of 9 uploads use a '[N] Things [Trade] Don't Want You to Know / Won't Tell You' formula around a priced part
  • The top video, the $4 sink unclog (1,203 views), makes up about 46% of the channel's 2,597 total views
  • A persona with a stated stance ('not a plumber') in the about text, descriptions and video openings
  • Descriptions list part prices and link to a $27 manual in 5 of 9 recent descriptions

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.