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The Nordic Standard

@thenordicstandardyt

Language: EnglishCountry: Germany12 years old

  • Persona: Astrid · Expert · Young adult
  • Scandinavian home
  • Decluttering
  • Nordic habits
  • Home organization
  • Cleaning habits
  • Minimalism
  • Lagom
  • Home detox
Subscribers
21
Total views
1.77K
Videos
30

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 202621
Nov 1, 202620
Oct 31, 202620
Oct 30, 202619
Oct 29, 202618
Oct 28, 202617
Oct 27, 202616
Oct 26, 202615
Oct 25, 202615
Oct 24, 202616
Oct 23, 202616
Oct 22, 202615
Oct 21, 202615

Top videos

Most viewed

What they sell

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageOwn checkout · nordicstandard.top
  4. 4CheckoutOwn checkout
  • Store link in 100% of recent descriptions
  • Link in descriptions since Sep 15, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Astrid

Expert · Young adult · Female · Bright Scandinavian-style home interiors: kitchen, entryway, living room

Niche

Scandinavian home habits, decluttering and cleaning rules

Audience

Mostly American homeowners and renters who want a calmer, less cluttered home and are curious about Nordic routines (inferred from titles such as 'That Americans Skip' and the about text).

Avatar
  • Realistic avatar
  • A photorealistic young woman with long platinum-blonde hair, round glasses and a white off-the-shoulder top, shown in bright Nordic-style rooms. Skin and lighting look smooth and uniform across stills.
Format

Roughly 20-minute listicle narrated in first person as Astrid: a hook question about the viewer's home, a numbered list of 9-14 Scandinavian rules with a mechanism and a weekly action, then a pick-three close and a book plug.

Content pillars
  • Room-by-room decluttering rules
  • Scandinavian cleaning and laundry habits
  • Kitchen, pantry and food waste
  • Seasonal and cozy living (lagom, dark season)
  • Toxic products to remove
Title patterns
  • [N] Scandinavian [Room] Rules That [Benefit]
  • [N] Things Scandinavians Never [Keep/Buy/Put] [X]
  • [N] [Habits] Norwegian Homes Swear By — That Americans Skip
  • [N] TOXIC Things in Your [Room] — Scandinavians Got Rid of Them Years Ago
Thumbnails

Persona in the left or center of a bright Nordic interior, with 2-4 word bold white or yellow caps caption, sometimes a red circle or arrow; the early top videos use numbered object grids with her pointing.

Their thumbnails, most viewed first

Why it works
  • One title formula (number plus Scandinavian plus rule or habit) is used by nearly all 25 uploads
  • Consistent persona and thumbnail look across the 10 thumbnails viewed, making the channel recognisable
  • High output: about 4.4 uploads a week, each 20-22 minutes, 25 videos since Sep 15
  • Every description opens with a link to the one $27 ebook, matching the on-video pitch
  • Top video (204 views) is the entryway rules video; thumbnails with her pointing at an object lead the top list

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Free API & MCP

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.