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Nordic By Default

@nordicbydefault

Language: EnglishCountry not available10 years old

  • Persona: Nordic Man · Expert · Middle-aged
  • Scandinavian home
  • Decluttering
  • Home organization
  • Minimalism
  • Household habits
  • Nordic lifestyle
Subscribers
8
Total views
3.01K
Videos
22

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 20268
Nov 1, 20268
Oct 31, 20268
Oct 30, 20268
Oct 29, 20268
Oct 28, 20268
Oct 27, 20268
Oct 26, 20268
Oct 25, 20268

Top videos

Most viewed

What they sell

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageOwn checkout · home-reset.nordicstandard.top
  4. 4CheckoutOwn checkout
  • Store link in 85% of recent descriptions
  • Link in descriptions since Sep 20, 2026
  • Entry points: the first line of descriptions, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Nordic Man

Expert · Middle-aged · Male · Home interiors (kitchen, wardrobe, entryway) and garden shown in thumbnails

Niche

Scandinavian-style home decluttering lists for American households

Audience

English-speaking homeowners, mostly in the US, who want to declutter and simplify their homes the Nordic way (inferred from titles addressing 'your' home and references to American homes).

Avatar
  • Realistic avatar
  • A photorealistic middle-aged man with grey-blond hair and a short beard, wearing a burgundy sweater, shown beside rooms and objects in bright Scandinavian-style interiors.
Format

Numbered list of things Scandinavian homes lack, one room or area per video. A 'go look at it now' opening, each item explained with a cited study, then a one-step assignment and a sign-off.

Content pillars
  • Room-by-room declutter lists
  • Kitchen and sink habits
  • Bedroom, closet and wardrobe
  • Baby and kids' rooms
  • Odour, damp and laundry habits
  • Yard and outdoor space
Title patterns
  • [N] Things in Your [Room] That Scandinavian Homes Never Have
  • [N] Things Filling Your [Place] That Scandinavian Homes Never Allow
  • [N] Habits That Make Your Home [Smell/Feel Damp] — Scandinavians Avoid Them All
Thumbnails

The persona on one side, pointing at a cluttered scene or a numbered grid of items, with 2–3 words of large white, red or yellow caps text such as 'COUNT YOURS' or 'TOSS IT TONIGHT!'.

Their thumbnails, most viewed first

Why it works
  • One repeatable title formula covers all 20 uploads, each tied to a different room or object
  • Output of about 4 uploads a week, with 20 videos in the first month
  • Thumbnails reuse one persona, one outfit and a short imperative caption
  • Every description puts the e-book link in its first line (17 of 20), linking the videos to a $27 guide

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.