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The Nordic Minimalist

@thenordic.minimalist

Language not availableCountry not available2 months old

  • Persona: Freja Lind · Expert · Adult
  • Scandinavian home
  • Cleaning routines
  • Decluttering
  • Minimalism
  • Small spaces
  • Home organization
  • Swedish habits
Subscribers
179
Total views
12.1K
Videos
13

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 3, 2026179
Nov 2, 2026178
Nov 1, 2026176
Oct 31, 2026175
Oct 30, 2026171
Oct 29, 2026170
Oct 28, 2026165
Oct 27, 2026163
Oct 26, 2026161
Oct 25, 2026154
Oct 24, 2026150
Oct 23, 2026146
Oct 22, 2026145
Oct 21, 2026142

Top videos

Most viewed

What they sell

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How they sell it

  1. 1Video
  2. 2Landing pageOwn checkout · the-nordic-minimalist.netlify.app
  3. 3CheckoutOwn checkout
  • Store link in 0% of recent descriptions
  • Entry points: the About page

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Freja Lind

Expert · Adult · Female · Bright Scandinavian-style living room, kitchen and entryway

Niche

Scandinavian home cleaning, decluttering and small-space organisation tips

Audience

Home keepers, English-speaking, who want simple low-cost cleaning and decluttering routines framed as Nordic habits; the transcripts address viewers with grandchildren and older knees, so older adults seem included (inferred).

Avatar
  • Realistic avatar
  • A photorealistic woman with blonde hair in a top knot, wearing a red or blue knit top or shirt, shown in clean, bright, minimalist interiors. Her look and outfit stay consistent across thumbnails.
Format

Numbered list of habits or ideas (9 to 18) per video, counted down. Each opens with a hook and a 25-years-of-experience intro, then a description link to a guide, a closing comment question and a teaser for the next video.

Content pillars
  • Swedish cleaning habits
  • Norwegian home and furniture ideas
  • Decluttering and death cleaning
  • American vs Swedish habit comparisons
  • Small-space organisation
Title patterns
  • [N] Swedish [Cleaning] Habits That [Result]
  • [N] Norwegian Home Ideas That Are Pure GENIUS!
  • [N] American [Room] Habits That Disgust Swedish [People] Stop Doing These Now
  • [N] Swedish Decisions That Make Your Home Feel 10x Better in [Time]
Thumbnails

Persona at the bottom or side, smiling or pointing, with a large bold headline. Many use a numbered grid of 6 to 12 small room images, or a red arrow to one item, in a bright Scandinavian palette.

Their thumbnails, most viewed first

Why it works
  • One title style, a numbered list with a Swedish or Norwegian angle: 11 of 13 uploads, including 4 of the top 5 by views
  • The top video, a death cleaning topic, has 3,858 views, about 4x the next video at 1,278
  • The persona Freja Lind is named in the about text and descriptions, with a stated 25 years of experience
  • Numbered-grid thumbnails recur in 4 of the 10 thumbnails shown
  • Each video points to a paid guide through the description link and the about section

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.