Two Houses by Ken Tsukamoto

• Ebook

  Two Houses

  $47

  • PDF
  • 543 pages

  Platform

  Gumroad

  AI

  AI use not stated

  Store

  kentsukamoto.gumroad.com (opens in a new tab)

  Checked Oct 12· Evidence: kentsukamoto.gumroad.com, twohousesbook.com

One more offer was found and is waiting for review.

Niche

Japanese vs American homes: decluttering, cleaning and ageing at home

Audience

American homeowners, many over 60, who feel weighed down by clutter and housework and are curious how Japanese households live and age at home (inferred from titles and the about text).

Avatar

• Realistic avatar
• A photorealistic middle-aged man with short dark greying hair and round wire glasses, in a navy or blue button-down shirt (a dark sweater in the avatar), presented by the about text as raised in Japan and living in America; shown in cluttered American rooms.

Format

A numbered list of household items, habits or rules that Americans keep and Japanese homes drop, told by a Japan-raised narrator through stories of his Japanese mother and elders.

Content pillars

• Decluttering the Japanese way
• Ageing at home and life after 60
• Cleaning and the smell of a house
• Japan vs America home design and habits
• Lessons from a Japanese mother's kitchen

Title patterns

• [N] Things EVERYONE [Owns/Organizes] That [Keep Your House Messy] (The Japanese Fix)
• [N] Things Japanese Homes Never Have — That Make American Homes [Exhausting]
• My Japanese Mother's [Item] Is [Contrast] — You [Consequence]
• [N] Things to [Give Away] Before You Turn 65 — Japanese Elders Do It, Even If It Hurts
• Why Japanese [Retirees] Don't [Fall Apart at Home] — And American [Retirees] Do

Thumbnails

The persona beside a short lowercase sentence in white with one yellow word, ending in a period ('your house makes you tired.'); older ones add a numbered grid of 6 photos, recent ones put him in cluttered rooms holding items, with censored profanity.

Their thumbnails, most viewed first

• 
  19K views (opens on YouTube in a new tab)
• 
  13K views (opens on YouTube in a new tab)
• 
  11.5K views (opens on YouTube in a new tab)

Why it works

• The first upload is the breakout: '10 Things Japanese Homes Never Have…' has 598,705 views (about half of 1,172,965) and 1,870 comments
• One contrast angle: 28 of the 30 latest titles name Japan or Japanese, set against American homes and habits
• Ageing hook: 14 of the 30 latest titles are about life after 60, retirement or what the family does with your things
• A persona with a backstory: the about text gives a Japan-raised narrator in America, echoed by 'My Japanese Mother' titles
• Near-daily uploads (~6.8 a week); +966,894 views and +6,870 subscribers in the last 30 days

• Storetwo houses booktwohousesbook.com · About page · 30 of the last 30 descriptions (opens in a new tab)
• Socialinstagraminstagram.com · About page (opens in a new tab)
• StoreTwo Houses Booktwohousesbook.com · About page (opens in a new tab)
• SocialInstagraminstagram.com · About page (opens in a new tab)
• Linknippon.com1 of the last 30 descriptions (opens in a new tab)

• The Japanese Method146K subs · Japanese-style decluttering, cleaning and home organizing rules
• The Chinese Method708 subs · Chinese-inspired decluttering, home organization and household habits
• The Japanese Household53 subs · Japanese home organizing and decluttering habits for American households
• Erik Johansson10.1K subs · Scandinavian home habits: toxic items to throw out, room by room
• Minimalism With Erik1.14K subs · Scandinavian minimalism: what to stop buying, throw out and declutter
• TheKoreanMethod494 subs · Korean home habits: decluttering, cleaning and hygiene for over-50s