Ingrid Larsen

No sales funnel mapped for this channel yet.

Niche

Scandinavian-style home organisation, decluttering and household habit lists

Audience

Home owners and renters, mainly in the US, who want a tidier, calmer home and practical household tips (inferred from titles that address Americans and from the about text).

Avatar

• Realistic avatar
• A photorealistic blonde woman in her fifties in a beige knit sweater, shown in a bright white kitchen. She appears in the same pose, at the same right-hand position, with a smile and a pointing hand, in every listicle thumbnail.

Format

A numbered list of 10–15 Scandinavian-vs-American habits or items. The hook promises a payoff, each rule gets a short explanation, and the video ends with a recap test and a comments prompt.

Typical length

16–17 min; early gameplay uploads were about 3 min

Content pillars

• Decluttering rules
• Kitchen and bathroom items to throw out
• Organisation systems
• Hygiene and food-waste habits

Title patterns

• [N] Scandinavian [X] Rules Americans Break That Make [Y]
• [N] TOXIC [Items] You Use Daily in Your [Room] - Scandinavians Already Got Rid of Them
• [N] Ruthless [X] Rules the Scandinavians Use

Thumbnails

Presenter on the right pointing at a grid of 6–8 numbered product photos, with a short bold caption such as 'throw this sh*t away' or 'this actually works'. Bright white kitchen, black bars top and bottom.

Their thumbnails, most viewed first

• 
  513 views (opens on YouTube in a new tab)
• 
  381 views (opens on YouTube in a new tab)
• 
  175 views (opens on YouTube in a new tab)

Why it works

• One repeatable title formula: 8 of the 8 recent long videos use a Scandinavian-versus-Americans or toxic-items list
• A consistent presenter and thumbnail template in 8 of 8 listicle thumbnails builds series recognition
• Fear and contrast hooks ('make you smell bad', 'toxic') promise a fix; the top video reached 504 views
• Steady output of about 2 long videos a week since Sep 21 with a similar length of 16–17 min