Shop Decay
@shopdecay
Language: EnglishCountry not available17 years old
- Persona: Tradesperson · Middle-aged
- DIY repair
- Hardware store fixes
- Tools
- Rust removal
- Plumbing fixes
- Concrete repair
- Tool brands
- Save money on repairs
- Subscribers
- 7.5K
- Total views
- 470K
- Videos
- 20
Stats updated Stats from YouTube
Growth
Subscribers · daily totals we stored, UTC days
Show the numbers
| Day (UTC) | Subscribers |
|---|---|
| Nov 3, 2026 | 7,500 |
| Nov 2, 2026 | 7,490 |
| Nov 1, 2026 | 7,490 |
| Oct 31, 2026 | 7,480 |
Top videos
Most viewed
Length 24:18This $1 Hardware Spray REMOVES Every Concrete Crack PERMANENTLY — Sika Tried to Bury It
388K views
(opens on YouTube in a new tab)
Length 17:53This $3 Hardware-Store Liquid KILLS Rust PERMANENTLY — The Auto Industry Tried to Bury It
34.8K views
(opens on YouTube in a new tab)
Length 18:04The $2 Homemade Penetrating Oil That Beats Every $20 Can in the Lab
18.1K views
(opens on YouTube in a new tab)
Length 17:35This $20 Hardware-Store Solution Makes Wood Last 50 Years — The Lumber Industry Buried It
8.72K views
(opens on YouTube in a new tab)
Length 14:53The $20 Rod That Makes Any Water Heater Last 40 Years — Plumbers "Forget" to Mention It on Purpose
4.52K views
(opens on YouTube in a new tab)
Length 9:27Why Smart Electricians Are Hoarding 1990s Corded Tools (The 'Pre-Lithium' Loophole)
2.12K views
(opens on YouTube in a new tab)
Latest videos
Newest first
Length 15:15Why HVAC Companies Charge You $300 to Un-Clog One Pipe — The 10-Minute Fix They Hope You Never Learn
735 views
(opens on YouTube in a new tab)
Length 17:46Why Plumbers' Own Drains Never Clog — The $3 Habit They Don't Advertise
946 views
(opens on YouTube in a new tab)
Length 19:08The 30¢ Cap That Makes a Half-Used Caulk Tube Last Forever — Stop Throwing Them Out
1.16K views
(opens on YouTube in a new tab)
Length 8:16The $20 Rod That Kills the Rotten-Egg Smell in Your Water — and Adds 20 Years to the Tank
423 views
(opens on YouTube in a new tab)- Length 17:53
This $3 Hardware-Store Liquid KILLS Rust PERMANENTLY — The Auto Industry Tried to Bury It
34.8K views
(opens on YouTube in a new tab) - Length 17:35
This $20 Hardware-Store Solution Makes Wood Last 50 Years — The Lumber Industry Buried It
8.72K views
(opens on YouTube in a new tab)
What they sell
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How they sell it
- 1Video
- 2Descriptionstore link in the description
- 3Landing pageGumroad · vaulteditions.gumroad.com
- 4CheckoutGumroad
- Store link in 25% of recent descriptions
- Link in descriptions since Jun 19, 2026
- Entry points: the description body
Analysis
Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.
Persona
Tradesperson · Middle-aged · Male · Workshop with a pegboard wall of power tools and clamps
- Niche
Cheap hardware-store repair fixes and tool-industry critiques
- Audience
Homeowners, DIYers and tradespeople who want cheap fixes and want to know which tools are worth buying (inferred from titles, descriptions and the about text).
- Avatar
- Talking head · Talking head
- A photorealistic middle-aged man with a full beard and short hair, in a brown button shirt in the videos and a red plaid shirt with a canvas apron in thumbnails, in front of a tool pegboard.
- Format
A story hook about a shop bill, a promised 'contract' list of what the video covers, a talk-to-camera section with b-roll, step-by-step fixes with honest limits, then a comment request and a sign-off line.
- Content pillars
- Hardware-store fixes
- Plumbing and drain maintenance
- Rust and wood protection
- Tool brand ownership and quality
- Battery and tool rebuilds
- Title patterns
- This $[X] Hardware [Product] [Does Y] PERMANENTLY — [Industry] Tried to Bury It
- The $[X] [Part] That [Result] — [Trade] "Forget" to Mention It
- Why [Trade]'s Own [X] Never [Fail] — The $[X] Habit They Don't Advertise
- Why Smart [Trade] Are Hoarding [X] (The '[Name]' Loophole)
- Thumbnails
A bold yellow, white or red headline, often a price (6 of 10), a red or yellow arrow to the problem or product, and the bearded presenter in plaid and apron (7 of 10), or a close-up of the fix.
Their thumbnails, most viewed first
- Why it works
- The most viewed video has 386,914 views, 83% of the channel's 466,952 total; the next 2 have 33,917 and 17,932
- The 2 most viewed videos share one formula: a $1–$3 hardware product and an industry that 'tried to bury' it
- Titles pair a low price with an avoided bill ($300 HVAC call, $200 battery pack); 3 descriptions open on a quote of $840 to $4,000
- The about text and early videos target tool quality; since Jun 19, 5 of 20 descriptions link to a $47 repair ebook
Where the channel points
Links from the channel’s About page and its video descriptions.
Similar channels
Same niche or the same kind of persona, from the library.
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Free API & MCP
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claude mcp add --transport http avatar-channels https://avatarchannels.com/mcpThen ask: “What does Shop Decay sell, and which channels are like it?” · Setup for claude.ai and the REST API
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