Forgotten Fixes

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Niche

Cheap household and DIY fixes explained with old-fashioned chemistry

Audience

Budget-minded homeowners and DIYers in English-speaking markets who like cheap repair and cleaning fixes and 'industry secret' framing (inferred from titles, descriptions and the about text).

Avatar

• Realistic avatar
• Photorealistic-looking male presenters with glasses in dark or grey casual jackets, shown holding the product of the video. Two different faces appear: a bearded middle-aged man in newer thumbnails and a younger man with a surprised expression in July ones.

Format

About 12-minute explainer on one cheap fix: states the myth, gives the science, then a countdown of three items or a protocol, with safety limits and a vault pitch at the end.

Content pillars

• Cheap cleaning and stain removal
• Rust and metal care
• Home repair and concrete
• Pest control and garden
• Winter and emergency prep
• Woodworking

Title patterns

• $[X] [Product] [KILLS/ERASES] [Problem] FOREVER — [Industry] BURIED This
• Stop Buying [X] — This $[Y] Trick [Result]
• Stop Paying for [X] — [Cheap alternative]
• This $[X] [Product] [Verb] [Problem] — [Industry] Hate This

Thumbnails

Presenter in close-up with a shocked or pointing expression, holding the product, large yellow and red caps text with a price badge, often before/after split of the problem and the fixed result.

Their thumbnails, most viewed first

• 
  390 views (opens on YouTube in a new tab)
• 
  144 views (opens on YouTube in a new tab)
• 
  143 views (opens on YouTube in a new tab)

Why it works

• Repeated title formula of a $1-2 price plus FOREVER plus an industry-conspiracy line: about 20 of 30 listed uploads
• Clear before/after thumbnails with a price badge in all 4 top-video thumbnails
• Output of 30 dated videos since 24 Jun, 1 a day in the early run, at a steady 12-13 minute length
• Every video points to a $19.99 guide in the description, and 12 of 30 descriptions carry the link
• Evergreen household problems that people search for, such as rust, drains and mold

• StoreForgotten Fixes Vaultgeofold.gumroad.com · About page · 12 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)
• Affiliateamzn.to1 of the last 30 descriptions (opens in a new tab)

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