The Wheel Fix

No sales funnel mapped for this channel yet.

Niche

Car hacks and DIY repairs using cheap household products

Audience

Car owners who want to fix, clean or maintain their vehicles cheaply and avoid shop bills (inferred from titles, the about text and keywords).

Avatar

• Talking head · Talking head
• A photorealistic middle-aged man with short grey-brown hair and a short grey beard, in a navy work shirt, framed head-and-shoulders in a repair garage with a lift and tool wall.

Format

A cost hook, then a presenter in a garage, with b-roll and on-screen text cards: a list of 9–12 tricks or one test or repair explained step by step, with warnings on what not to do.

Content pillars

• Hydrogen peroxide car tricks
• What shops don't tell you
• Wheel and brake repair
• Rust and cleaning
• Mechanic habits and parts (transmission, tools)

Title patterns

• [N] Things [Shop type] Don't Want You to Know About [Product] (#[n] Saves $[X])
• The $[X] [Product] Trick That [Does Y] Forever
• NEVER do THIS to your [car part]
• Old Mechanics Used This [Product] Trick to [Do X]

Thumbnails

The same bearded presenter in close-up holding the product or part; 8 of 10 add a red tag (EXCLUSIVE, STOP!) over a bold black caption on a white bar, the others yellow-and-white block text or red and green labels.

Their thumbnails, most viewed first

• 
  5.61K views (opens on YouTube in a new tab)
• 
  2.67K views (opens on YouTube in a new tab)
• 
  1.98K views (opens on YouTube in a new tab)

Why it works

• 16 of 24 titles name hydrogen peroxide, including the 4 most viewed videos (5,436, 2,099, 1,977 and 754 views)
• A repeated list title with a savings tag ('#4 Saves $400'): 6 of the 24 titles name a shop type and 'Don't Want You to Know'
• High output: 24 videos from Sep 19 to Oct 25, about 4 a week, each 9–22 min
• Titles and descriptions give a dollar figure for the cost of a shop repair against a $1–$3 product