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Roy Callahan

@roycallahanyt

Language: EnglishCountry: United States58 days old

  • Persona: Roy Callahan · Retired professional · Senior
  • Sells · $27 ebook (+2 more)
  • Home security
  • Burglary prevention
  • Personal safety
  • Home defense
  • Crime prevention
  • Seniors
  • Doorbell cameras
  • Scam awareness
Subscribers
11.2K
Total views
937K
Videos
35

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 3 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202611,200
Oct 13, 202611,200
Oct 12, 202611,100
Oct 11, 202610,900
Oct 10, 202610,800
Oct 9, 202610,700
Oct 8, 202610,500
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 2026not available
Oct 4, 20269,810
Oct 3, 20269,590
Oct 2, 20269,460
Oct 1, 20269,300
Sep 30, 20268,960
Sep 29, 20268,820
Sep 28, 20268,550
Sep 27, 20268,230
Sep 26, 20268,010
Sep 25, 20267,830
Sep 24, 20267,680
Sep 23, 20267,410
Sep 22, 20267,350
Sep 21, 20267,170
Sep 20, 20266,930
Sep 19, 20266,720
Sep 18, 20266,400
Sep 17, 20266,330
Sep 16, 20265,760
Sep 15, 20265,710
Sep 14, 20265,220

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2Landing pageOwn checkout · About link "e-books"; two volumes at $27 (shown against $49) and the collection at $47 (against $98) · roycallahanbooks.com
  3. 3CheckoutPayhip · "Get Volume I", "Get Volume II" and "Get all three books" go to Payhip
  • Entry points: the About page

The about section opens with "Get my e-book here!" and links "e-books" to roycallahanbooks.com, a sales page by the Roy Callahan persona (a retired sheriff). It offers Never Step Out (47 pages) and The Twelve-Second Read (28 pages) at $27 each, shown against $49, and the collection Lock the Door Behind Me with a third volume and 3 printables at $47, shown against $98, all as instant PDF downloads with a 60-day refund. Buy buttons lead to Payhip. No email sign-up form appears.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Roy Callahan

Retired professional · Senior · Male · Home office in the avatar; placed beside houses, porches and front doors in thumbnails

Niche

Burglary prevention and home security tips from a retired sheriff persona

Audience

Homeowners, especially older people and people living alone, who worry about burglary and doorstep crime and want cheap, practical fixes (inferred from titles such as 'Leave Seniors Alone' and 'You Live Alone' and from the about text; no audience data).

Avatar
  • Talking head · Talking head
  • A photorealistic older man with a grey mustache and a cream cowboy hat, in a dark shirt or jacket; the avatar is a webcam-style head-and-shoulders frame in a home office, the thumbnails show him pointing at the edge of the frame.
Format

A numbered list of 15 or 20 burglar tells, risky habits or cheap fixes per video, presented by the retired-sheriff persona at about 20 minutes, tied to one home or personal-safety scenario.

Content pillars
  • Habits that tell burglars a home is empty or someone lives alone
  • Doorstep tricks and questions strangers use
  • Cheap home-defense fixes
  • Doorbell cameras and alarms
  • Safety at gas stations, ATMs, hotels and cars
Title patterns
  • [N] Habits That Tell Burglars You [X] ([Fix Every One of Them Tonight])
  • [N] Questions a "[Role]" Asks Before They Rob You
  • [N] Things Retired Cops [Do/Never Do] [X] (Most Homeowners [Y])
  • [N] Signs [X] (Most [Owners] Miss #[n])
  • [N] Things Home Invaders Say to Get You to [X] (Police Say Never Fall for Them)
Thumbnails

The hatted persona at the left or right edge pointing at a red-circled detail in a staged house, porch or doorway scene, under a 2 to 4 word all-caps white and yellow caption, usually ending in an exclamation mark.

Their thumbnails, most viewed first

Why it works
  • One numbered-list formula: all 30 titles open with a number, 28 of them with 15 or 20
  • An authority hook: the about text gives a thirty-year law-enforcement backstory, and 8 of 30 titles cite police, retired cops or ex-burglars
  • The live-alone angle leads: the most viewed video (197,332 views) is about burglars spotting people who live alone, and the format was reused on Sep 14
  • Doorstep threats perform: 2 of the top 4 videos (114,973 and 92,437 views) are about what strangers say or ask at the door
  • High output: 30 uploads since Aug 19, about 4.4 a week; 708,251 of 852,370 total views came in the last 30 days

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.