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YouTube: Sam Garrett (opens in a new tab)

Sam Garrett

@samgarrettyt

Language: EnglishCountry: United States2 months old

  • Persona: Sam Garrett · Retired professional · Middle-aged
  • Sells · $27 ebook (+2 more)
  • Home security
  • Home defense
  • Burglary prevention
  • Personal safety
  • Hiding spots
  • Blackout preparedness
  • Seniors living alone
  • Veterans
Subscribers
27.4K
Total views
1.32M
Videos
32

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 3 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202627,400
Oct 13, 202627,300
Oct 12, 202627,200
Oct 11, 202627,000
Oct 10, 202626,900
Oct 9, 202626,800
Oct 8, 202626,600
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 2026not available
Oct 4, 202625,700
Oct 3, 202625,400
Oct 2, 202625,200
Oct 1, 202625,000
Sep 30, 202624,600
Sep 29, 202624,400
Sep 28, 202624,200
Sep 27, 202623,800
Sep 26, 202623,600
Sep 25, 202623,400
Sep 24, 202623,200
Sep 23, 202622,900
Sep 22, 202622,800
Sep 21, 202622,600
Sep 20, 202622,300
Sep 19, 202621,900
Sep 18, 202621,400
Sep 17, 202621,300
Sep 16, 202620,800
Sep 15, 202620,600
Sep 14, 202620,100

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2Landing pagePayhip · About text 'Get my e-book here!' plus 'e-book' about link; long-form page with two free sample checks (no email asked) · samgarrettbooks.com
  3. 3CheckoutPayhip · Buttons go to Payhip product pages for Volume I, Volume II or all three
  4. 4EmailMailing list sends updated Hardware List copies to buyers
  • Entry points: the About page

The about text opens with 'Get my e-book here!' above a retired-Army persona story, and the one about link ('e-book') goes to samgarrettbooks.com. The page sells The Hard Target Handbook, three PDF volumes, via Payhip: Volume I and II at $79 each as displayed and all three (Volume III only in the set, plus printables) at $158, with a 60-day refund promise. It offers two sample checks free with no email; the mailing list is described as only for updated Hardware List copies.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Sam Garrett

Retired professional · Middle-aged · Male · Home interiors, front doors and porches, a garage workbench and night-time streets

Niche

Cheap home-security and personal-safety tricks from a retired Army sergeant

Audience

American homeowners, especially older adults and people living alone or in rural areas, who want low-cost ways to keep burglars and strangers away (inferred from titles and the about text; no descriptions stored).

Avatar
  • Realistic avatar
  • A photorealistic weathered man with a grey goatee in a black cap reading VETERAN, an olive jacket and black T-shirt, shown in close-up with a stop-hand, finger-to-lips or pointing gesture.
Format

A numbered list, usually of 20 or 25 items, of home-security or personal-safety tricks framed as what combat veterans do and what burglars notice, about 25 minutes (inferred from titles and the about text).

Content pillars
  • What makes burglars skip a house
  • Hiding spots and hidden rooms
  • Strangers at the door and casing tactics
  • Night, blackout and rural home defense
  • Safety habits away from home (parking, gas stations)
Title patterns
  • [N] Things Combat Veterans Do [When/At X] That Make Burglars Skip [Their/the] House
  • [N] Hiding Spots Burglars Never Check (Combat Veterans Use Every One)
  • [N] [Habits/Places] Combat Veterans Never [Do X] ([Consequence])
  • What a Burglar Learns About You in [N] Seconds at Your Front Door ([N] Giveaways)
  • [N] Hidden-Room Tricks Veterans Use to Disappear Inside Their Own Homes
Thumbnails

The persona in his VETERAN cap on one side, with a stop-hand, finger-to-lips, cupped-ear or pointing gesture; a threat behind him (stranger, car, hidden room) marked with red circles and arrows; a 2–3 word all-caps caption in white and yellow; dark grade; black bars.

Their thumbnails, most viewed first

Why it works
  • A breakout first video: '20 Things Combat Veterans Do That Make Burglars Skip Their House' has 582,703 views, 45% of the 1.3M total
  • Authority plus threat in titles: 'Veteran' appears in 22 of the latest 30 titles and 7 of the top 10; 'burglar' in 18 of 30
  • Big numbered lists: 26 of the latest 30 titles are numbered and 17 of them promise 20 or 25 items
  • A clear backstory in the about text (22 years in the Army, retired First Sergeant, a price tag on every fix) matched by the VETERAN cap in every thumbnail
  • Fast build: 25,400 subscribers since the first upload on 2026-08-14, 7,800 of them in the last 30 days, at about 3.5 uploads a week

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.