John Moses

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Cheap home-security tricks against burglars from a retired-cop persona

Audience

US homeowners worried about break-ins and power outages who want cheap, do-it-yourself fixes rather than expensive alarm systems (inferred from titles, hashtags and description openers; no audience data in the pack).

Avatar

• Realistic avatar
• A photorealistic grey-haired man with a short grey beard in a dark t-shirt or black zip jacket, placed beside doors, windows and night-time house exteriors, often pointing at a marked detail.

Format

Numbered list of cheap home-security tips, habits or warning signs, opened with a burglary statistic credited to FBI data and a first-person intro as a 30-year law-enforcement veteran.

Typical length

9–16 min since Sep 16; the Sep 1–10 uploads (all 4 top videos) ran 29–34 min

Content pillars

• Cheap door and window tricks
• Signs burglars are watching your house
• Blackout and power-outage security
• Hiding spots for valuables
• Nightly habits of retired cops and veterans

Title patterns

• [N] Cheap [Door/Window] Tricks Burglars [Hate at Night / Don’t Want You Knowing]
• [N] Things Retired Cops Do [Before Bed] That Burglars Hate
• [N] Signs [Someone/a Burglar] Has Already [Been Watching/Tested] Your House
• [N] Hiding Spots Burglars Never Check
• [N] Blackout Mistakes That Make Your House an Easy Target

Thumbnails

The presenter on the right, frowning or alarmed, pointing at a red-circled weak spot of a house at night; a 2–4 word all-caps caption in white and yellow on the left. Two use a red EXCLUSIVE tag over a white banner.

Their thumbnails, most viewed first

• 
  215K views (opens on YouTube in a new tab)
• 
  180K views (opens on YouTube in a new tab)
• 
  27.4K views (opens on YouTube in a new tab)

Why it works

• Two Sep 6–8 videos on one formula ("10 Cheap [Door/Window] Tricks Burglars…") hold 345,335 of the channel's 376,442 total views
• Numbered-list titles: 16 of 17 uploads start with a number and 11 of 17 name burglars
• High output: 17 uploads at about 3.5 a week, median gap 2 days, 2,143 subscribers gained in 17 days
• Authority framing: "Retired Cops" or veterans in 5 titles and a 30-year law-enforcement intro; 9 of 16 descriptions cite FBI data
• One repeated thumbnail layout: the presenter pointing at a red-circled weak spot in 6 of 10 thumbnails

No outside links found on this channel yet.

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