Vernon Kasten

No sales funnel mapped for this channel yet.

Niche

Cheap home security fixes from a retired alarm installer

Audience

Homeowners, especially people who live alone or have a relative who does, who want low-cost physical security fixes instead of paid alarm systems (inferred from titles and the about text).

Avatar

• Realistic avatar
• A photorealistic older man with gray hair, glasses and a blue work shirt with a 'VERN' name patch, shown in a tool-lined workshop or in house scenes beside him.

Format

Numbered list or single-fix video in a retired installer's voice: a short anecdote opener, the weak point, a cheap physical fix, and a call to comment.

Content pillars

• Cheap physical door and window fixes
• What alarm systems cannot do
• Habits that reveal you live alone
• What a home shows strangers

Title patterns

• [N] Things I Installed That Never Stopped a Single Burglar (31 Years on the Job)
• [N] Habits That Tell Burglars You Live Alone (Fix Every One of Them Tonight)
• The Alarm Company Never Mentioned This $[X] Fix (Retired Installer Explains)
• [N] Poor Man Home Defense Tricks That Make $[X] Security Systems Look Like a Scam

Thumbnails

The same older man in a blue work shirt at the left, pointing or looking at the camera, with big bold white or yellow caps text, red crosses or arrows and a house or intruder scene.

Their thumbnails, most viewed first

• 
  461 views (opens on YouTube in a new tab)
• 
  214 views (opens on YouTube in a new tab)
• 
  151 views (opens on YouTube in a new tab)

Why it works

• Persona hook of 31 years as an installer appears in the about text, 4 of 5 titles and the thumbnails
• Numbered-list titles with a fear or savings angle: 4 of 5 titles use a number
• Top video (454 views) is the 'never stopped a burglar' list, the one with the strongest credential hook
• Consistent thumbnail template with the same presenter and large text across all 5 videos