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Curtis Hayes

@curtis_hayes

Language: EnglishCountry: United States54 days old

  • Persona: Curtis Hayes · Retired professional · Senior
  • Sells · ebook
  • Home security
  • Burglary prevention
  • Scam awareness
  • Phone scams
  • Seniors living alone
  • DIY security
  • Personal safety
  • Power outage prep
Subscribers
3.56K
Total views
523K
Videos
36

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20263,560
Oct 13, 20263,540
Oct 12, 20263,520
Oct 11, 20263,500
Oct 10, 20263,460
Oct 9, 20263,420
Oct 8, 20263,380
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20263,190
Oct 4, 20263,130
Oct 3, 20263,060
Oct 2, 20263,010
Oct 1, 20262,980
Sep 30, 20262,940
Sep 29, 20262,930
Sep 28, 20262,910
Sep 27, 20262,880
Sep 26, 20262,870
Sep 25, 20262,860
Sep 24, 20262,830
Sep 23, 20262,800
Sep 22, 20262,790
Sep 21, 20262,760
Sep 20, 20262,740
Sep 19, 20262,710
Sep 18, 20262,680
Sep 17, 20262,680
Sep 16, 20262,430
Sep 15, 20262,590
Sep 14, 20262,530

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 14, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionBody line after the intro: 'My book, Give Nothing Away:' with the site link (4 of 30 recent descriptions, none in the first line)
  3. 3Landing pageReturned HTTP 404 on 2026-10-04 · curtishayess.com
  • Store link in 40% of recent descriptions
  • Link in descriptions since Aug 28, 2026
  • Entry points: the About page, the description body

The channel's about link is labelled 'home security manual' and points to curtishayess.com. Since late September, some descriptions add 'My book, Give Nothing Away:' with the same link below the opening paragraph and above the chapter list (4 of the 30 newest). The other links in descriptions are cited sources (police departments, FTC, security.org, university studies).

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Curtis Hayes

Retired professional · Senior · Male · Suburban front porches, yards and doorways; the avatar is indoors at home

Niche

Low-cost home security and scam awareness from a retired security guard

Audience

Older homeowners, especially seniors living alone, and their adult children who want cheap or free ways to deter burglars and spot scams; several descriptions say 'for seniors living alone and the people who love them'.

Avatar
  • Talking head
  • A photorealistic older man with a grey beard in a black 'SECURITY' cap and black 'SECURITY' jacket, framed head-and-shoulders like a phone-selfie speaker in front of porches, yards and front doors.
Format

One threat per video from a burglar's or scammer's view: a short story about a named neighbour, then the giveaways and cheap fixes, usually as a numbered countdown to #1, with chapters and cited sources in the description.

Content pillars
  • Doors, porches and driveways burglars read
  • Phone and gift-card scams
  • Hiding cash and valuables
  • Cheap DIY security fixes
  • Blackout and emergency prep
  • Personal safety and non-lethal defence
Title patterns
  • Your [Household Item] Is How Burglars Pick Your House (Security Guards Fix)
  • [N] [X] Tricks Retired Guards [Use/Teach] So Burglars Skip Your House
  • [N] [Things] Burglars Will Never Find in Your Own Home
  • Why [AI Scammers/Burglars] [Do X] (and the [N] Words That End the Call)
  • The "[X]" Tricks Retired Guards Never Fall For (Don't Open the Door)
Thumbnails

The persona in the SECURITY cap at one side, often pointing, beside a red circle and arrow on the detail (peephole, router, lock, chalk mark); a 2-4 word caption in heavy black capitals on a torn white strip, or yellow boxes.

Why it works
  • First upload 'Your Peephole Is How Burglars Pick Your House' has 190,344 views, about 40% of the channel's 477,532
  • The 'Your [item] Is How Burglars...' formula repeats: Wi-Fi router 33,577 and security camera 27,505, both in the top 5
  • A guard backstory as the hook: 13 of 30 titles name a retired or security guard, and most descriptions cite his 31 years
  • 18 of 30 titles promise a numbered list (7 to 35 items), and many put the cost in the title ('Less Than 5 Dollars', 'Pennies')
  • High output: 30 uploads since Aug 26, ~6 a week; +456,347 views and +2,655 subscribers in the last 27 days

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.