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Norbert Daniels

@norbertdanielsyt1

Language: EnglishCountry not available48 days old

  • Persona: Norbert Daniels · Retired professional · Senior
  • Home security
  • Locksmith tips
  • Door security
  • Burglary prevention
  • DIY security
  • Seniors living alone
  • Padlocks and deadbolts
Subscribers
68
Total views
9.11K
Videos
15

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 3, 202668
Nov 2, 202666
Nov 1, 202663
Oct 31, 202663
Oct 30, 202661
Oct 29, 202660
Oct 28, 202659
Oct 27, 202657
Oct 26, 202655
Oct 25, 202654
Oct 24, 202652
Oct 23, 202651
Oct 22, 202648
Oct 21, 202646

Top videos

Most viewed

What they sell

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See how Norbert Daniels sells

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageOwn site (Stripe) · norbertdaniels.com
  4. 4Emailemail sign-up on the page
  5. 5CheckoutOwn site (Stripe)
  • Store link in 100% of recent descriptions
  • Link in descriptions since Sep 21, 2026
  • Entry points: the About page, the first line of descriptions

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Norbert Daniels

Retired professional · Senior · Male · Locksmith workshop with key boards on the wall

Niche

Locksmith-style home security tips that sell a $16.99 PDF guide

Audience

Homeowners, renters and seniors living alone who want cheap, practical ways to make doors, locks, garages and safes harder to break into (inferred from titles and descriptions).

Avatar
  • Realistic avatar
  • A photorealistic older man with grey hair, a moustache and glasses pushed up on his head, wearing a green or blue work shirt, shown in a workshop with key racks behind him.
Format

Voiceover-led talk of about 15 minutes: a hook or bet about a weak point, a numbered list of low-cost fixes or mistakes, then a pitch for the 101-ways guide linked in the first description line.

Content pillars
  • Door and strike-plate reinforcement
  • Deadbolts, padlocks and lock picking resistance
  • Garage and safe security
  • Budget fixes for seniors living alone
  • Home-invasion preparation
Title patterns
  • [N] Home Security Fixes a Retired Locksmith Teaches Seniors Living Alone (All Under $[X])
  • Your [Door] Is INVITING BURGLARS... Here are [N] Fixes For Under $[X]
  • [N] Door Mistakes That Leave Your Home Easier to Break Into — FIX These First
  • [N] Years Of Locksmith Advice To Make Your Home BURGLAR PROOF
Thumbnails

The same older male persona on one side, pointing at an object (lock, safe, door, alarm), with big white and yellow all-caps text such as BURGLARS LOVE THESE and a red arrow.

Their thumbnails, most viewed first

Why it works
  • A consistent trusted-expert persona (30–43 years as a locksmith) appears in every thumbnail and title
  • Fear and bargain hooks in titles: 'under $5', 'for $1', 'burglars love'; 11 of 15 titles carry a number or dollar figure
  • Top video has 1,151 views and second has 939, both on the broad 'burglar proof' and 'front door' promises
  • Steady output of about 3.5 uploads a week with a consistent 15–17 minute length
  • Every description opens with the store link, and each script ends with a pitch for the guide

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Free API & MCP

Use this data in Claude

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.