Anna Holloway

No sales funnel mapped for this channel yet.

Niche

Low-cost home security and scam awareness for seniors living alone

Audience

Older adults who live alone, and their families, who want calm, cheap home-safety steps for doors, visitors and phone scams (stated and inferred from titles, descriptions and the about text).

Avatar

• Realistic avatar
• A photorealistic woman in her late 60s with short grey curly hair, a grey cardigan and a white top, shown at a front door, in a kitchen, beside a trash bin and in front of a panic-room alcove.

Format

One home-safety topic per video, about 20 min, in a slow teacher's voice: a doorstep or 2 a.m. scenario, the wrong answers first, then a numbered countdown of cheap fixes with prices, a recap, one task for tonight and a comment question.

Content pillars

• Door and entry security
• What burglars look for
• Making a home look occupied
• Safe rooms and hiding spots
• Phone and debit-card scams

Title patterns

• [N] [Signs / Marks / Hiding Spots] Burglars [Look For / Never Check] ([Seniors Living Alone])
• Double Your Door Security for $[1] - [Entry Door Reinforcement] (Seniors Living Alone)
• What [400] Burglars Told Me They Check First (And the $[2] Fix for Each)
• [N] "Poor Man" Safe-Room Tricks That Make $[20,000] Panic Rooms Look Ridiculous
• [N] Ways Your [Doorbell Camera] Helps Burglars, Not You (And the $[2] Fixes)

Thumbnails

Letterboxed frame; the persona in a grey cardigan points at a door, bin, phone or hiding spot, with a bold white and yellow caps caption of 2 to 5 words and a red arrow or circle on the key detail.

Their thumbnails, most viewed first

• 
  711 views (opens on YouTube in a new tab)
• 
  378 views (opens on YouTube in a new tab)
• 
  356 views (opens on YouTube in a new tab)

Why it works

• A burst of output: 12 videos in the 14 days from Sep 25 to Oct 8, each 16 to 24 min
• The audience is named in 5 of 13 titles ('Seniors Living Alone', 'Living Alone')
• 'Burglars' appears in 8 of 13 titles, and 4 titles pair the threat with a $1, $2 or $20,000 price contrast
• A detailed teacher-turned-neighborhood-watch backstory is in the about text and repeated in both transcript openings
• Each video ends on one cheap task for tonight and a comment question, per the about text and both transcript closes