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They Said Buy New

@janaraab

Language: EnglishCountry not available18 years old

  • Persona: Dale Merrick · Retired professional · Middle-aged
  • Home repair
  • Appliance care
  • DIY fixes
  • Energy saving
  • Mold
  • Cleaning tips
  • Hvac basics
Subscribers
150
Total views
30.5K
Videos
43

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 3, 2026150
Nov 2, 2026148
Nov 1, 2026147
Oct 31, 2026144
Oct 30, 2026140
Oct 29, 2026139
Oct 28, 2026135
Oct 27, 2026135
Oct 26, 2026134
Oct 25, 2026133

Top videos

Most viewed

What they sell

What this channel sells has not been checked yet.

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How they sell it

No sales funnel mapped for this channel yet.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Dale Merrick

Retired professional · Middle-aged · Male · Home interiors: laundry room, kitchen, bathroom

Niche

DIY home appliance and household fixes from a retired repair tech

Audience

US homeowners and renters who want to fix appliances and household problems themselves and avoid repair-call or replacement costs (inferred from titles and descriptions).

Avatar
  • Realistic avatar
  • A photorealistic middle-aged man with a graying goatee, navy cap and navy work shirt with a name patch reading DALE, shown in kitchens, laundry rooms and bathrooms, usually pointing at the problem.
Format

One household problem per video: a hook, five numbered mistakes or causes, a cheap fix, and where a pro is worth paying. Closes with a comment question and a teaser for the next video.

Content pillars
  • Washer, dryer and dishwasher care
  • Thermostat, HVAC and energy bills
  • Mold and moisture in the home
  • Kitchen sink and disposal fixes
  • Cheap fixes versus paid service calls
Title patterns
  • Your [Appliance] Is Stealing Your Money (And You Don't Even Notice)
  • [Problem]? Do THIS Before Calling a Plumber
  • NEVER Mix These 2 Cleaners! (It Creates Toxic Gas)
  • Save $350! [Do X] Yourself for Just $25
Thumbnails

The same man in a navy cap and DALE shirt, pointing or holding a prop beside the problem. Bold white or yellow caps on red banners (STOP OVERPAYING!, SECRET RECIPE!), arrows, circles and dollar figures.

Their thumbnails, most viewed first

Why it works
  • One repeatable five-mistakes format with a cost hook in the title; all 10 thumbnails feature the same persona
  • Backstory (23 years fixing appliances in Dayton) is repeated in descriptions to support the expert role
  • Thermostat topics lead: the top 2 videos (3,307 and 2,791 views) are both thermostat videos
  • High output of about 5 uploads a week, 37 videos in roughly six weeks
  • Most search-style titles name a concrete symptom or dollar saving, such as 'Humming?' or '$150'

Where the channel points

No outside links found on this channel yet.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.