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Richard Nakamura Secrets

@richnakasecret

Language: EnglishCountry: United States3 months old

  • Persona: Richard Nakamura · Retired professional · Middle-aged
  • Sells · $19 guide
  • Appliance repair
  • Home maintenance
  • Hvac
  • Appliance buying guide
  • Energy saving
  • Japanese home habits
  • DIY fixes
  • Saving money
Subscribers
3.75K
Total views
688K
Videos
56

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20263,750
Oct 13, 20263,710
Oct 12, 20263,680
Oct 11, 20263,660
Oct 10, 20263,630
Oct 9, 20263,620
Oct 8, 20263,600
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20263,530
Oct 4, 20263,510
Oct 3, 20263,490
Oct 2, 20263,480
Oct 1, 20263,450
Sep 30, 20263,410
Sep 29, 20263,390
Sep 28, 20263,350
Sep 27, 20263,320
Sep 26, 20263,290
Sep 25, 20263,240
Sep 24, 20263,210
Sep 23, 20263,140
Sep 22, 20263,130
Sep 21, 20263,090
Sep 20, 20262,960
Sep 19, 20262,980
Sep 18, 20262,920
Sep 17, 20262,730
Sep 16, 20262,840
Sep 15, 20262,810
Sep 14, 20262,770

Top videos

Most viewed

What they sell

From the public store pages the channel links to.

How they sell it

  1. 1Video
  2. 2Description30/30 recent descriptions open with "🔗 Save Thousands on Repairs, Replacements and Power Bills" and the store link
  3. 3Landing pageOwn checkout · Sales page: $48 shown, $19 launch price, countdown, OFF5 code, 30-day refund · nakamurasecrets.com
  4. 4CheckoutGumroad · Buy buttons go to Gumroad seller richardnakamura
  • Store link in 100% of recent descriptions
  • Link in descriptions since Jul 12, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Every stored description opens with "🔗 Save Thousands on Repairs, Replacements and Power Bills" followed by nakamurasecrets.com; the about section links the same site as "my books". The CTA wording changed over time from "Appliance Blueprint" to "My Complete Home-Saving Method", with the same URL. The site is a single sales page for The Appliance Blueprint by the Richard Nakamura persona: a 400-page ePUB and PDF guide shown at $48 with a $19 launch price and a countdown, a $5-off code, a printable maintenance-calendar bonus and a 30-day refund. Buy buttons lead to Gumroad. No email sign-up form appears on the page.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Richard Nakamura

Retired professional · Middle-aged · Male · Basement, laundry, kitchen and yard beside the appliance; a workshop in the avatar

Niche

Retired appliance repairman's maintenance, buying and home-saving advice

Audience

US homeowners who want to avoid repair bills, keep heating, cooling and kitchen appliances running longer and pick brands that last, and who like plain, sourced advice from a long-time repair technician (inferred from titles, descriptions and the about text).

Avatar
  • Realistic avatar
  • A photorealistic man of about 55 to 60 with grey-streaked dark hair and short grey stubble, in an olive polo shirt, shown waist-up pointing at the appliance or part in basements, laundries, kitchens and yards. The avatar shows him in a denim shirt in a workshop.
Format

One appliance or home-system topic per video, as a counted list of checks, mistakes, tricks or brands to buy and avoid, backed by named sources (ENERGY STAR, EPA, manufacturer manuals) and told by a retired repairman, about 16 to 19 minutes.

Content pillars
  • Appliance brands to buy and avoid
  • Repair checks before calling a technician
  • Seasonal heating and AC maintenance
  • Laundry and kitchen appliance care
  • Japanese home habits that save money
Title patterns
  • Before You Pay $[N] For a [Appliance] Repair, Check These [N] Things ([N] Minute Fix)
  • Before You Turn Your [Heating / AC] [On / Off] This Fall, Check These [N] Things (Or You'll [consequence])
  • AVOID These [N] [Appliance] Brands (And [N] That Actually Last [N]+ Years)
  • I Fixed [Appliances] for 30 Years. These Are the Only [N] I'd Buy.
  • [N] Japanese [Habits / Tricks] That [benefit]
Thumbnails

The persona at one side pointing at an appliance or a problem part, with a serious or knowing look; 2 to 3 words of heavy caption, often red-boxed ('BIG AC MISTAKE!', 'STOP DOING THIS!', 'BUY / AVOID'), plus a red arrow.

Why it works
  • Repair-bill stakes in the title: the top video promises to save a $600 fridge repair (210,099 views), the brand buy/avoid list is second (194,034)
  • A 30-years-of-repairs authority line in the about text, in the descriptions and in titles such as 'I Fixed Refrigerators for 30 Years'
  • Seasonal maintenance timing: 'Do THIS Every September and Your AC Will Last 20 Years' has 48,400 views, the top recent upload
  • Descriptions name their sources (ENERGY STAR, EPA, J.D. Power, manufacturer manuals) and several link government pages
  • Steady output: about 5 uploads a week of 16 to 19 minute videos since 2026-07-12; +406,530 views in the last 30 days

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.