Donna Fixes

Winter heating, bill-saving and simple home fixes for people over 60

Adults over 60, many living alone in a house or apartment, who want lower heating and utility bills, a safer and easier home, and simple fixes that avoid a service call (inferred from the 'After 60' titles, the about text and the large-print book offer).

• Realistic avatar
• A photorealistic grey-haired woman in her late 60s with a low ponytail, in a blue knit sweater, a coral or yellow top or a denim work shirt, shown from the chest up in home rooms and usually pointing at a prop.

One home topic per video, usually a countdown of 7–12 numbered tips or one fix for a costly service call: hook and limits, the 41-year backstory, steps with prices, a recap, a question for the comments, a link to the free chapter and a teaser for the next video.

• Winter heating and keeping one room warm
• Free or cheap help with bills and home services
• Living alone safely after 60
• Cheap DIY plumbing fixes (toilet, drain, frozen pipes)
• Water heater and energy-cost checks

• [N] Cheap Things That Make [Living Alone] Easier This Winter After 60
• [N] Home Services You Don't Actually Have to Pay For After 60
• I Haven't [Paid a Plumber to Unclog a Drain] in 41 Years—The $[N] Trick I Used on 400 Units
• [N] Things to AVOID When [Heating Your Home] as an Older Person—That NO ONE Talks About
• They Quoted $[N] for [a Running Toilet]—The Part Was $[N] and Took 10 Minutes

The same grey-haired woman at one side of the frame, looking worried, surprised or smiling and often pointing; a short bold caption in white capitals with one word in yellow, a red arrow to a prop, and an inset or price tag; black bars top and bottom.

• Two number-first titles ending 'After 60' hold 36,745 of the ten videos' 38,502 views (29,386 and 7,359); the other eight have 23–822 each.
• One fixed persona and backstory (41 years, 400 Chicago apartments) repeated in the about text, 9 of 9 stored descriptions and 3 of 10 titles.
• Price promises up front: a dollar figure in 3 of 10 titles ($2, $9, $12) and a $15 or $25 cap stated in the openings of the two newest videos.
• High output: 9 uploads from Sep 29 to Oct 7 (two on Oct 5), each 12–24 min, after one unrelated filmed clip on Sep 18.
• Own-site funnel: the link opens 9 of 10 descriptions (free chapter, email capture, $10 large-print book); the two newest closings ask for comments.