Earl Whitlock Door Secrets

Cheap door, lock and home-security fixes from a retired locksmith

Homeowners and renters, likely older, who want low-cost, hands-on ways to secure doors and windows instead of paid alarm systems (inferred from titles and descriptions).

• Talking head · Talking head
• A grey-haired man with glasses and a moustache in a denim shirt stands centred before a wall of keys, hands held at the waist. Thumbnails show him on porches and by doors, pointing at a part.

A fixed presenter opens with one cheap part or trick and a 'by the end you'll know' promise, then walks through the house from the street inward, or counts down a numbered list. Ends with a comment prompt, subscribe call and teaser.

About 19-21 min for recent long videos; one 3 min clip

• Front door reinforcement
• Cheap home defense tricks
• Locks and strike plates
• Window and back door security

• The $[X] Part That Makes Your [Door] Kick-Proof
• [N] Old-School Home Defense Tricks I Use Instead of a $5,000 Security System
• Put [Item] on Your [Door Part] Tonight. A Locksmith Explains Why

In 3 of 4 thumbnails the presenter is on the left in a denim shirt, serious look, pointing at or holding a part, with a 3-4 word caps caption (white and yellow, or black on a white band), a red circle or arrow and a porch or door backdrop. The fourth is an unrelated clip frame.

• A '40 years' locksmith backstory is repeated in all 3 stored descriptions and the transcripts
• Titles pair a low price or cost-saving claim with a security threat in 2 of 3 newest titles ($8, $5,000)
• All 3 stored descriptions start with a store link; an offer page lists a $97 bundle of 4 PDF books
• Three long videos in 3 days (Oct 28-30), each 19-21 min with a numbered or stepwise structure