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YouTube: Hank Bricklin (opens in a new tab)

Hank Bricklin

@hankbricklin

Language: EnglishCountry not available4 months old

  • Persona: Hank Bricklin · Retired professional · Senior
  • Home security
  • Locksmith tips
  • Burglary prevention
  • Senior safety
  • DIY fixes
  • Door locks
  • Window security
Subscribers
388
Total views
50.6K
Videos
22

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 3, 2026388
Nov 2, 2026388
Nov 1, 2026386
Oct 31, 2026387
Oct 30, 2026387
Oct 29, 2026387
Oct 28, 2026387
Oct 27, 2026387
Oct 26, 2026386
Oct 25, 2026386
Oct 24, 2026386
Oct 23, 2026386
Oct 22, 2026386
Oct 21, 2026387
Oct 20, 2026387
Oct 19, 2026387
Oct 18, 2026386
Oct 17, 2026384

Top videos

Most viewed

What they sell

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageGumroad · hankbricklin.com
  4. 4CheckoutGumroad
  5. 5Upsellbundle offered
  • Store link in 64% of recent descriptions
  • Link in descriptions since Sep 4, 2026
  • Entry points: the About page, the first line of descriptions

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Hank Bricklin

Retired professional · Senior · Male · Locksmith workshop with keys and locks on the wall, or a front door

Niche

Cheap DIY home security fixes from a veteran locksmith, aimed at seniors

Audience

Homeowners worried about break-ins, especially older adults living alone and their family members; inferred from titles, descriptions and the about text.

Avatar
  • Realistic avatar
  • A photorealistic older man with gray hair and a short gray beard, in a dark work shirt or black tee, often holding a lock, key or screw in a workshop full of locks.
Format

A first-person locksmith talks to camera about one security weakness or a numbered list of 10 to 25 cheap fixes, each with its cost, ending with a tonight action and a link to a paid manual.

Typical length

13–20 min; list videos run 17–24 min

Content pillars
  • Door and strike plate fixes
  • Window and sliding door security
  • Senior-living-alone safety lists
  • Why alarms and deadbolts fall short
  • Door-knock scam responses
Title patterns
  • [N] Things [a Locksmith] Would Never Let a Senior Living Alone Overlook
  • The $[X] Fix for [Burglary Weak Point]
  • Why [Common Security Item] Won't Stop a Break-In
  • [N] Lock Tricks a Locksmith Recommends for Seniors Living Alone (Most Cost Under $[X])
Thumbnails

Close-up of the gray-bearded man looking serious, with big white or yellow all-caps text (STOP THEM!, $12 FIX), a red arrow or X, and a lock, screw or door prop.

Their thumbnails, most viewed first

Why it works
  • Three early videos with price-and-fix titles hold 12.7k–13.6k views each, versus under 700 for most others
  • A consistent persona: a 40-year locksmith, stated in the about text, titles and the video openings
  • Cheap-fix framing ($2, $7, $12) in many titles gives a concrete promise
  • 14 of 22 descriptions open with a link to a $47 manual, so each video feeds one product
  • The senior-focused list titles after Sep 22 got 1,578 views once, then 129–286

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Free API & MCP

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.