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Jackie Shaw

@theretiredpolicewoman

Language: EnglishCountry: Australia10 years old

  • Persona: Jackie Shaw · Retired professional · Middle-aged
  • Home security
  • Women living alone
  • Burglary prevention
  • Senior safety
  • Scam awareness
Subscribers
26.9K
Total views
2.35M
Videos
8

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 3, 202626,900
Nov 2, 202625,000
Nov 1, 202623,300
Oct 31, 202619,100
Oct 30, 202611,700
Oct 29, 20266,680
Oct 28, 20262,460
Oct 27, 2026904
Oct 26, 2026200
Oct 25, 202652

Top videos

Most viewed

What they sell

What this channel sells has not been checked yet.

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How they sell it

No sales funnel mapped for this channel yet.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Jackie Shaw

Retired professional · Middle-aged · Female · Front porch and doorway of a suburban house

Niche

Home safety tips for women living alone, from a retired NYPD detective persona

Audience

Women over 60 who live alone and want low-cost ways to prevent break-ins and door-knock scams (inferred from titles, descriptions and spoken address such as 'ladies').

Avatar
  • Realistic avatar
  • A photorealistic woman with wavy blonde-grey hair, a navy cap, dark jacket and gold necklace, shown pointing at doors, lights and a stranger on a porch at dusk. The same look appears in each of four thumbnails.
Format

Countdown list of 15 (or 5) tips in a first-person detective voice: an opening anecdote of a burglary case, numbered items, a one-thing-this-week action, then a comment prompt and the sign-off 'Lock the door behind me, hon.'

Typical length

17–30 min list videos

Content pillars
  • Burglar habits and warning signs
  • Nightly home-security routines
  • Door-knock scripts and scams
  • Low-cost fixes for locks and lights
Title patterns
  • 15 Things [Retired NYPD Detective] Teaches Women Living Alone to [Keep Burglars Away]
  • 15 Habits That Tell Burglars a Woman Lives Alone ([Expert] Explains)
  • [N] Things [Home Invaders] Say to Get Women Over 60 to [Open the Door]
Thumbnails

The persona in a cap at the right or left, pointing at the subject (door, light, intruder), with big white or yellow bold caps such as DON'T OPEN, TURN IT OFF and a red arrow, in dusk-lit scenes.

Their thumbnails, most viewed first

Why it works
  • Clear niche and audience named in every title: women living alone or over 60
  • The ex-NYPD credential (33 years, 14 on burglaries) appears in titles, descriptions and scripts
  • Fear-and-fix thumbnails with a pointing persona and a red arrow, in the same style on 4 of 5 recent videos
  • One list format repeated across 4 videos in 12 days, with 15-item countdowns
  • One video reached 2,463 views against 29–274 for the others, so reach is uneven

Where the channel points

No outside links found on this channel yet.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.