Earlene Soul Kitchen

Soul food cooking tricks presented as old Black family methods

English-speaking home cooks, apparently in the US, interested in soul food and Southern family cooking, possibly older viewers who miss grandparents' kitchens; the narration invites viewers to say where they watch from and whose kitchen taught them. Inferred from titles, descriptions and transcript excerpts; there are no audience statistics.

• Realistic avatar
• A photorealistic older woman with gray hair, usually in a red-and-white checked headscarf, a maroon floral blouse and a pale floral apron (other thumbnails: plaid shirt, or pink T-shirt with green rubber gloves), shown waist-up in farmhouse or modern kitchens with finished dishes. The banner pairs her portrait with a QR code and the line "Grandma's method, written down".

One everyday dish per video: a 'NEVER [cook it this way] Again' hook, a memory of a grandmother's kitchen and decades of doing it wrong, numbered steps backed by percentages and cited studies, then a QR-code pitch for a members' area and a question about whose kitchen taught the viewer.

• Pork: chops, ribs and bacon
• Beans, green beans and potatoes (no more boiling)
• Baked mac and cheese and other Sunday-table sides
• Soul food traditions framed as Black family methods
• Grandmother-kitchen stories and family cooking memories

• NEVER [Boil Your Beans] Again — Try This Old Black [Ancestors'] Trick
• NEVER [Fry Your Pork Chops] Again — Try This Old Soul Food Trick
• NEVER [Boil Your Potatoes] Again — This Old Trick Black Ancestors Swore By
• NEVER Cook [Pork] This Way Again — 7 Old Kitchen Tricks Black Families Used
• Most People Are Cooking [Beans] Wrong! Try These Soul Food Tricks for Perfect [Beans] Every Time

The same gray-haired woman (apron or checked headscarf) on one side, with a big finished dish or pot filling the frame; a bold 2-5 word caption (e.g. 'NEVER BOIL POTATOES') in white or yellow, often with an arrow; a finger-to-lips 'secret' pose in 3 of 10 thumbnails.

• One title formula: 9 of 10 titles open 'NEVER ... Again' and credit an old trick to Black mothers, women, families or ancestors, as do the 2 most viewed
• Daily output: one upload a day for 10 days (Sep 17-26), each 22-31 minutes long
• Number-led hooks: 9 of 10 description excerpts open with a spelled-out number (a percentage, years or a count), e.g. 'Sixty years'
• One thumbnail template in 10 of 10: the same woman, a big finished dish and a bold 2-5 word caption, with a finger-to-lips pose in 3
• A built-in funnel: all 10 descriptions open with a book link and a membership link, and both transcripts close with a QR-code pitch