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Big Mama Vernell

@bigmamavernell

Language: EnglishCountry: North Macedonia2 years old

  • Persona: Big Mama Vernell · Grandmother · Senior
  • Sells · $29.99 cookbook
  • Soul food
  • Gullah geechee cooking
  • Lowcountry cooking
  • Southern cooking
  • Old-fashioned recipes
  • Cast iron cooking
  • Holiday sides
  • Cooking tips
Subscribers
1.78K
Total views
96K
Videos
12

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20261,780
Oct 13, 20261,660
Oct 12, 20261,530
Oct 11, 20261,400
Oct 10, 20261,280
Oct 9, 20261,120
Oct 8, 20261,000

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 8, 2026.

How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageGumroad · bigmamavernell.gumroad.com
  4. 4CheckoutGumroad
  • Store link in 44% of recent descriptions
  • Link in descriptions since Sep 30, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Big Mama Vernell

Grandmother · Senior · Female · Sunlit home kitchen with cast-iron pans and herbs; a seaside shrimp shack in one thumbnail

Niche

Gullah Geechee and Lowcountry soul food with old kitchen tricks

Audience

Home cooks who like traditional Southern, Gullah Geechee and soul food, thrifty one-pot meals and holiday dishes, and viewers whose dish came out dry, runny, slimy or tough (inferred from titles, descriptions and the about text; there are no audience statistics).

Avatar
  • Realistic avatar
  • A photorealistic older woman with grey hair under a bright patterned head wrap, gold earrings and a cream apron, smiling in a sunlit home kitchen; framed waist-up beside the finished dish.
Format

One dish per video: opens on a common failure (dry, runny, slimy, mushy) with a reassurance, adds a short grandmother backstory, then numbered steps (five in both sampled transcripts) with the key step held to the end. Since Sep 30, descriptions link a cookbook.

Content pillars
  • Gullah Geechee and Lowcountry dishes
  • Fix-the-mistake tricks for dry, runny, slimy or tough food
  • Holiday and Sunday-dinner sides and desserts
  • Cheap cuts and one-pot cooking (turkey wings, oxtails, greens)
  • Nostalgic countdown lists of lost Southern dishes
Title patterns
  • NEVER [Make/Bake X] Again — The Old Gullah Trick
  • The [X] Mistake That Makes [It Y] — Grandma's Fix
  • The Secret Ingredient That Keeps Your [X] From Goin' Dry (The Old Gullah Way)
  • [Dish] — The Old Gullah Secret to Fall-Apart Tender
  • [N] Dishes From Old Southern [Place] That Time Forgot
Thumbnails

The same grandmother figure smiling at one side, the finished dish in a cast-iron pan or baking dish in front; a bold white and yellow 1–4 word caption, a red 'Grandma's Secret' tag with an arrow in 6 of 9, a finger-to-lips pose in 4 of 9.

Why it works
  • One repeatable title formula: 4 of 9 uploads use 'Never … Again' and they rank 1st, 2nd, 3rd and 5th by views (15.9k, 12.9k, 7.2k, 1.5k).
  • All 9 thumbnails pair one grandmother face, the finished dish and a 1–4 word caption; 6 of 9, the top 3 by views included, carry a 'Grandma's Secret' tag.
  • A persona with a backstory: both sampled transcripts cite a Sea Islands childhood and her grandmother, and 5 of 9 descriptions end on the same line.
  • Both sampled transcripts promise five steps and hold the key one for the end, teased with a prop (a rocker, a teacup), a built-in reason to keep watching.
  • Steady long-form output: 9 uploads between Sep 17 and Oct 6 (about 2 a week), median length 17 min, one 27-min list video.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.