Wendell Brace

Street survival and near-free living tricks, in 25-item lists

Inferred from titles, descriptions and the about text: US viewers (Cleveland, Ohio is referenced) who want near-free survival and preparedness tips, including seniors, families planning for a winter power cut, and people living on little money. No audience statistics are in the pack.

• Realistic avatar
• A photorealistic elderly man with a long white-grey beard, knit beanie, plaid shirt and worn dark-olive jacket, sometimes with a green mug clipped to the jacket; shown mid-shot in alleys, a cardboard hut, a car trunk and a hall rather than as a webcam speaker. He looks senior; a transcript excerpt gives his age as 63.

A countdown of 25 street-learned tricks on one theme (safety, food, sleep, money, hygiene), opened with a short personal story. Each item gives the method and where it stops working; the close points to the next video. Some videos are single step-by-step builds.

• Street safety, home security and self-defense tricks
• Winter shelter and warmth on a tiny budget
• No-kitchen cooking and food under $2 a meal
• Money-saving, free stuff and benefits programs
• Hygiene and sleep without a home
• Street-smart skills and mindset

• 25 "Illegal" [topic] Tricks I Learned On The Street That [benefit]
• 25 [Winter Preparation] Tricks That Kept Me Safe for $[N]
• 25 Secret [X] I Found On The Street That Most [Seniors] Don't Know Exist
• 25 Skills [Group] Develop That [Rich People] Pay Thousands To Learn
• How I [Turned $15 Worth of Trash Into X / Survived Y] (Step by Step)

The same bearded elderly persona in a knit beanie, mid-shot in an alley, cardboard hut, car trunk or hall, pointing or holding a prop. A two- or three-word label in black capitals on a white box (COPY ME, 200 IQ, AVOID THIS) on all 10; dim, high-contrast light.

• Reach is concentrated: the Aug 29 home-safety list holds 37,641 of 39,697 views (95%) and 1,610 likes; the next best video has 748 views
• One repeatable list format: 16 of 19 titles start with '25', all 5 most-viewed do, and 5 carry a dollar figure ($15, $50, $2 a meal, $500, $1,000)
• Persona kit: the same bearded man on 10 of 10 thumbnails, each with a 2-3 word label (COPY ME on 4, 200 IQ on 3)
• A repeated backstory (ex-pipe fitter, four winters outside in Cleveland) in transcript openings and 12 of 19 description excerpts
• High output: 19 uploads between Aug 29 and Oct 10 (about 3.3 a week, median gap 1 day), median length about 34 min