Vivian Sinclair

Fashion, hair and makeup tips for women over 60

Women aged 60 and over, especially those with grey or silver hair, who want practical advice on clothes, hair, makeup and accessories (inferred from titles such as 'Women Over 60' and 'After 60', and from descriptions addressed to women of that age). There are no audience statistics.

• Realistic avatar
• A photorealistic older woman with a silver shoulder-length bob, pearl earrings, a cream blazer and a gold-patterned silk scarf, with smooth, evenly lit skin. Thumbnails place her in a bright cream living room, in close-ups or full-length outfit shots.

About 18-minute single-topic lessons: a fitting-room anecdote, the persona's name and 40-year boutique line, one mention of her book, then 5-10 numbered tips or one rule. Hair, makeup and teeth tips are credited to named local specialists. Ends with a comment prompt and next week's topic.

• Glasses, necklaces, earrings and scarves that lift the face
• Haircuts, bangs and silver-hair care
• Makeup placement: foundation, blush, concealer, eyebrows
• Clothing fit: jeans, blouses, dresses, leggings, shoes
• Face and skin habits: puffy eyes, nasolabial folds, whiter teeth
• 'How [country] women do it' comparisons (French, Japanese)

• [N] [Items] That Make Women Over 60 Look Instantly Younger
• The [N] [Items] That Quietly Age You After 60 (And What to Wear Instead)
• [Country] Women Over 60 Only Wear These [N] Things (And the [N] They Never Touch)
• After 60, It Is Not Your [X]. It Is What You Put Next to It
• [Problem] After 60? The One [Change] That [Fixes It]

Two-panel frame of the same silver-haired persona (before/after or look-versus-look) with a bold 2-4 line caption in the centre in white and yellow sans-serif text, set against a pale room; close-ups for beauty topics, full-length outfit shots for clothing.

• The Aug 22 glasses video has 823,463 views, 43% of the channel's 1.92M; the next best has 106,660 and 25 of 30 listed uploads are under 25,000
• One repeatable title formula: 6 of 30 titles say 'That Make Women Over 60 Look (Instantly) Younger', including the 3 most-viewed videos
• A named persona with a 40-year boutique backstory: 27 of 30 descriptions open with the same line about it, linking to her book
• Steady long-form output: 30 dated uploads from Aug 22 to Oct 8, about 4.7 a week with a median gap of 1.2 days, at 17-19 minutes each
• All 10 thumbnails viewed are two-panel before/after or look-versus-look frames with a 2-4 line caption, repeated across beauty and clothing topics