Diana Cole

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Low-cost anti-aging skincare and makeup tips for women over 60

Audience

Women roughly 50 to 70 and older who want cheap, home-based skincare and makeup routines against wrinkles and tired-looking skin (inferred from the age tags in 19 of 23 titles and the 'almost free' and 'cheap stuff' framing in the descriptions; no audience statistics are available).

Avatar

• Realistic avatar
• A photorealistic woman who appears to be in her sixties, with a silver-grey bob and a pink T-shirt (a pearl necklace in one thumbnail), shown from the chest or waist up in bright, softly lit kitchens, bathrooms and bedrooms, often holding or pointing at a product.

Format

About 10 minutes of narrated tips, usually built on one cheap household product (Vaseline, castor oil, aloe): a named friend's story as the hook, then 'the common mistake and the right way' or a numbered list, ending with a pointer to the next upload.

Content pillars

• Vaseline uses for wrinkles and overnight skin care
• Castor oil and aloe vera for the face
• Kitchen-ingredient masks and drinks for firmer skin
• Makeup tips for mature skin (blush, concealer, brows, hooded eyes)
• Long numbered 'hacks' lists (retinol, charcoal, anti-aging), May–June

Title patterns

• [N] [Product] Tricks That Erase Wrinkles (Most People Do This Wrong)
• Most Women Over 60 Use [Product] Wrong (Here's the Right Way [on Your Face])
• Add THIS to Your [Product] After 60 to [Smooth Deep Wrinkles Overnight]
• Women Over 60: [Add THIS to Your Water] and Your Skin Firms on Its Own (Even at [90])
• [N] [Topic] Hacks for Women Over 50 You'll Wish You Knew 10 Years Ago

Thumbnails

Same silver-haired woman in a pink T-shirt, waist-up in a bright home interior, holding or pointing at the product, with a 2–4 word caption in white, yellow or red capitals and an arrow or red circle; the 42-hacks thumbnail is a product collage with four labelled close-ups.

Their thumbnails, most viewed first

• 
  3.34K views (opens on YouTube in a new tab)
• 
  1.72K views (opens on YouTube in a new tab)
• 
  1.36K views (opens on YouTube in a new tab)

Why it works

• One hero product: all 3 most viewed videos are Vaseline videos (3,334, 1,713 and 1,343 views), the top two as numbered lists; 7 of 23 titles name it
• Mistake hook: 4 of 23 titles say people get it wrong, including 2 of the 4 most viewed; thumbnail captions repeat it ('STOP DOING THIS')
• Audience named in 19 of 23 titles (Over 50/60/70, After 60), including 13 of the 15 uploaded since Sep 19
• A persona with a backstory (30 years at a cosmetics counter, in both stored descriptions) shown as the same woman in 9 of 10 thumbnails
• High output on a short format: 15 videos in the 24 days after uploads resumed on Sep 19, 14 of them around 10 min (May–June list videos ran 19–42 min)

• Storedianacolebeauty.gumroad.com5 of the last 23 descriptions (opens in a new tab)
• Websitepubmed.ncbi.nlm.nih.gov1 of the last 23 descriptions (opens in a new tab)

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