Lisa beauty

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Beauty and style tips for women over 60: wardrobe, makeup, hair

Audience

Women over 60, mainly English-speaking and probably in the US (the closings ask viewers which state they live in), who want low-cost wardrobe, makeup, hair, glasses and shoe advice (inferred from titles, descriptions and transcripts; no audience data is stored).

Avatar

• Realistic avatar
• A photorealistic older woman with a short silver pixie cut, small gold earrings and a fine necklace, usually in a white blouse or a beige trench coat, shown in a bright home, a Paris cafe or a beauty salon. In the glasses and haircut thumbnails her face appears twice, side by side.

Format

A 15-19 minute first-person talk to women over 60: a cold open, the same self-introduction (a former backstage makeup professional), a numbered list with a quick test or rule per item, a viewer question about their state, and a tease of the next video.

Content pillars

• Capsule-wardrobe advice for women over 60
• Makeup and skin prep for mature skin
• Hairstyles and growing out silver hair
• Glasses and comfortable flat shoes
• French and Korean beauty habits

Title patterns

• [7] Hairstyles That Make Women Over 60 Look Younger!
• [5] Glasses That Make Women Over 60 Look Instantly Younger [99% Never Know]
• [10] Elegant Shoes For Women Over 60 Who HATE [Heels]
• [Korean Makeup Artists] Use This BEFORE Foundation to Make Women Over 60 Look [20 Years Younger]
• [6] Pieces French Women Over 60 Wear Forever and [5] They'd Never Touch

Thumbnails

The same silver-haired woman in a white blouse or beige coat, pointing at a prop (clothes rack, shoe grid, foundation bottle) or shown twice side by side in two looks; a bold yellow-and-white caption; Paris cafe or salon backdrops; bright, soft light.

Their thumbnails, most viewed first

• 
  108K views (opens on YouTube in a new tab)
• 
  15.8K views (opens on YouTube in a new tab)
• 
  8.22K views (opens on YouTube in a new tab)

Why it works

• The two most viewed videos (12,222 and 4,261 views) both use a thumbnail with one face shown twice in two looks; the other style videos have 203 to 743 views
• 5 of the 6 style titles name 'women over 60' and 3 promise to make them 'look younger' (up to '20 Years Younger')
• One backstory (backstage in Paris, twenty years in the makeup chair) recurs in both transcripts and in 4 of 6 description excerpts
• High output after a pivot: 6 style videos in 6 days (Oct 5-10), each about 15 to 19 minutes, after one unrelated chess upload on Sep 28
• Both closings ask which state the viewer lives in and to send the video to a friend, a comment and share prompt repeated across videos

No outside links found on this channel yet.

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