Sal Petralia

Retired butcher's tricks for buying cheap meat at Costco and supermarkets

US shoppers who buy meat at warehouse clubs and supermarkets and want to cut the bill, from families cooking every week to people 'tired of paying steak money' (stated in the about text; the US focus is inferred from Costco, Walmart and USDA references).

• Realistic avatar
• A photorealistic older man with white hair and a grey moustache in a maroon polo and white apron, smiling or holding a finger to his lips while showing packs of meat; waist-up, in store aisles or a kitchen.

One meat-buying or cooking method per video: a butcher's money rule (buy the whole piece, read the label, ask the counter), opened with a story about his friend Richie, then step by step; the ebook link is the first line of every description.

• Costco and warehouse-club meat buying
• Cheap cuts that eat like premium ones
• Buying whole pieces and cutting at home
• Old Italian pork recipes
• Meat myths and product taste tests

• The Butcher's Trick to Getting FREE [Meat] at Costco
• You Can [Save $N / Cook X] [By/From] [Method] - Here's How!
• [Money claim] - From A Retired Butcher
• NEVER [Cook X] Again: Try This Old ITALIAN Trick
• Before You Buy [Meat] At The Grocery Store, Watch This!

The persona holds or points at a pack of meat in a store aisle or kitchen; a 2-3 word caption in heavy white and yellow capitals ('BUTCHER SECRETS', 'FREE MEAT TRICK'), yellow or red arrows, and store logos or price tags.

• Costco in 7 of 22 titles, including the most viewed video ('FREE Meat at Costco', 439 views); thumbnails show the store logos
• 'Butcher' in 8 of 22 titles, backed by a repeated backstory in descriptions: fifty years behind a Brooklyn counter
• Concrete money hooks in titles ($15, $35/lb, $50, OVER $100, FREE) and price tags in thumbnails
• The 4 most viewed videos hold 1,424 of 2,073 views (69%); 3 of them are money or butcher-trick titles
• High output: 22 uploads in 23 days, about 5 a week, all close to 10 min (median 604 s)