Earl Tanner

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Retired butcher's tips on buying cheaper beef and cooking it right

Audience

Budget-minded home cooks and family grocery shoppers in the US who buy beef at supermarkets and warehouse stores and want more meat for less money (inferred from titles, descriptions and the about text).

Avatar

• Realistic avatar
• A photorealistic grey-bearded older man in a worn cap, plaid flannel shirt and canvas butcher's apron, shown waist-up beside large cuts of beef in meat departments, a bright home kitchen, a warehouse store and a garage.

Format

One beef topic per video (a cut, a label, a cooking mistake, a store): opens on a price gap or a kitchen scene, then the persona's 31-year meat-counter backstory, then a numbered countdown of 4 to 15 points.

Typical length

15–17 min since Sep 26; earlier uploads ran 22–35 min

Content pillars

• Cheaper cuts and what to ask for at the counter
• Reading meat labels, dates and grades
• Steak cooking mistakes
• Where to buy beef: Costco and store rankings
• Beef prices and budget family meals

Title patterns

• Why Your [Dish] Is Tough ([N] Mistakes Everyone Makes)
• Don't Buy [Meat] at [Store] Until You See These [N] [Things] (31-Year Butcher)
• Stop [Buying X]. The [N] [Cuts] Butchers Take Home And Never Put in the Case
• [Claim About Beef] - A 31-Year Butcher Explains Why
• You Are Ruining Your [X] [When] - [N] Mistakes Almost Everyone Makes

Thumbnails

The persona waist-up at one side, pointing at or holding a large cut of beef or a spread of dishes; a 2 to 4 word red-and-white boxed caption in 7 of 10 and a red arrow to the meat in 8 of 10.

Their thumbnails, most viewed first

• 
  592 views (opens on YouTube in a new tab)
• 
  385 views (opens on YouTube in a new tab)
• 
  382 views (opens on YouTube in a new tab)

Why it works

• A backstory persona: 20 of 22 description excerpts cite 31 years behind the meat counter, and 8 of 22 titles add '31-Year Butcher' or '31 Years'
• A money-saving promise in the about text and titles: 4 of 22 titles name a dollar figure, e.g. '28 Beef Dinners for $48'
• Numbered lists: 10 of 22 titles carry a count, and 12 of 22 description excerpts promise a countdown
• High output: about 5 uploads a week (median gap 1.1 days) since the first upload on Sep 7
• The two most viewed videos (446 and 377 views) are both 12-item lists of mistakes or buying traps

No outside links found on this channel yet.

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