Glen Mercer

No sales funnel mapped for this channel yet.

Niche

Budget beef cuts and butcher-counter steak tips

Audience

Home cooks in the US who want steakhouse-quality beef and pork for less money and shop at Costco, Walmart or Aldi (inferred from titles, descriptions and the about text).

Avatar

• Realistic avatar
• A photorealistic older man with a gray or white beard, cap and apron, holding cuts of meat. The backdrop changes between thumbnails: butcher shop, farm, grocery store lot.

Format

One money-saving beef or pork topic per video: a pricey cut versus a cheap alternative, how to spot, trim and cook it, and a closing call to comment and subscribe. Videos run about 20 minutes.

Content pillars

• Cheap cuts that beat ribeye or filet
• Store comparisons (Costco, Walmart, Aldi)
• Old butcher techniques
• Cost-per-serving math
• Pork and other budget meats

Title patterns

• NEVER Buy [X] at Costco Again - This [Y] Gives You [Z]
• STOP Paying $[X] for [cut] — Butchers Buy This $[Y] Cut Instead
• Turn a $[X] [cut] Into a $[Y] Steak - Butcher's Secret
• Veteran Butcher: [claim about cheap cut]
• Butcher Reveals [N] Cheap Cuts That Beat [expensive cut]

Thumbnails

The bearded persona holds or points at a large marbled cut, with bold white, red or green price tags ($29.99 vs $5.99) or short captions such as STEAKHOUSES HATE THIS and BETTER THAN RIBEYE. Warm, dark, saturated backdrops.

Their thumbnails, most viewed first

• 
  2.06K views (opens on YouTube in a new tab)
• 
  1.3K views (opens on YouTube in a new tab)
• 
  528 views (opens on YouTube in a new tab)

Why it works

• Price-contrast hooks recur: most of the 10 titles shown pair a high price with a low one
• A butcher persona with a stated career of 25–30 years supports the authority angle in captions
• Output of about 3 uploads a week, with a median length of 19–21 minutes
• The top video, 'Veteran Butcher: The ONE Cheap Cut I'd Choose Over Ribeye', has 1,571 views, about 3.6x the next best, with a BETTER THAN RIBEYE thumbnail