Hank's Kitchen

Old-time butcher tips for buying and cooking budget meat

Everyday home cooks who buy meat at the supermarket and want juicier results and lower prices from cheap cuts, with no special gear (inferred from titles, descriptions and the about text; there are no audience statistics).

• Realistic avatar
• A photorealistic older man with swept-back white hair, a white moustache, round wire glasses, a plaid shirt and a tan apron with red straps, shown in a farmhouse-style kitchen or at a butcher's counter, usually pointing at or holding the food.

One cut or dish per video: a dry or tough result, a countdown of 7-10 mistakes from the meat case to the pan, the butcher's fix, then a prompt to comment. Recent descriptions open with a quick answer.

• Cheap beef cuts: steak, chuck roast, stew meat
• Ground beef, burgers and meatloaf
• Chicken: thighs, breasts and whole birds
• Pork: chops, ribs, sausage and bacon
• Reading meat labels and buying at the counter

• NEVER Cook [X] Like This Again — Try This Old Butcher Trick
• Stop Buying [X] | A Butcher Explains [what is hiding or why it fails]
• Why Butchers [NEVER / Start] [X] ([payoff in brackets])
• Your [X] Come Out [Tough/Dry] Because of [one cause] (A Butcher Explains)
• [N] [X] Mistakes Everyone Makes ([hook])

The presenter fills one side, pointing at or holding the food or its packaging, beside a 3-5 word all-caps caption in white or yellow on black or red. Extras include a red X, an arrow, a magnifier circle, a '1/2 PRICE' badge and a 10-second timer icon.

• A repeatable title voice: 11 of 12 titles since Sep 29 name a butcher and 6 of 12 open with NEVER or STOP
• One persona with a stated backstory: 41 years as a small-town butcher, repeated in the about text, the banner and 12 of 12 descriptions since Sep 29
• One thumbnail template: the same presenter, the food and a 3-5 word all-caps caption in 10 of 10 thumbnails
• High output: 12 uploads in the 12 days from Sep 29 to Oct 10, with a median gap of 1 day
• Everyday meat problems with a money angle (dry burgers, tough ribs, half-price chops, more meat for less) that match the listed search keywords