Sabine L.

German budget grocery shopping and frugal cooking with price-per-plate maths

German-speaking adults, especially older and single or two-person households, who want to cut food and household costs without going without (inferred from titles, about text and the 'allein günstig kochen' framing).

• Realistic avatar
• A photorealistic woman with shoulder-length blonde hair and glasses, in a grey or green knit top, shown in a bright kitchen. Thumbnails show an exaggerated surprised or smiling expression holding groceries.

About 15-minute videos built on one money claim: a weekly budget, a shopping list or a rule list, each costed per plate or per kilo, with first-person framing and a link to her ebook.

• Weekly shopping on a fixed budget
• Cheap meals from one ingredient or pantry stock
• Aldi and discounter tips
• Freezing and shelf-life savings
• Household budget methods (envelopes, household book)

• [N] Euro im Monat fürs Essen – diese 12 Regeln machen es möglich
• [N] Mahlzeiten für [X] Euro – mein Einkaufszettel für eine Woche
• [N] Abendessen aus [X] – jedes unter 1 Euro
• 7 Tage mit [X] Euro am Tag: was ich bei Aldi dafür bekomme

The persona looks at the camera, often with a wide-eyed or smiling expression, holding food or a banknote or envelope. Groceries sit on a kitchen counter. A large yellow and white block caption gives one number, such as '150 € REICHEN'.

• Every title opens with a concrete number or budget; the top video (150 € a month) has 139,906 views, about 3.5 times the next
• A budget challenge hook: 7 days on 1 euro at Aldi reached 40,635 views
• Thumbnails share one persona, kitchen and yellow caption style across all 10 images
• Steady output of about 2.6 videos a week, all about 14-17 minutes, over roughly 7 weeks
• 12 of 17 descriptions link to the ebook 'Sparen mit Sabine', priced 19 EUR against a 39 EUR anchor