Omas Notzeit-Wissen

Frugal pantry and power-outage prep from a grandmother's hard-times know-how

German-speaking women who shop, cook and manage the household budget and want a thrifty pantry for power cuts, without 'prepper' gear (stated in the openings and about text).

• Talking head · Talking head
• A woman with long blonde braids in a knit sweater, cardigan or plaid flannel shirt, centred in a rustic kitchen with shelves of jars; thumbnails show her behind tables of groceries or blackout supplies.

A numbered list of 14 to 20 low-cost food or supply items for a power cut; an opening story of the third evening without electricity, a free printable offered, the list, then a 29 euro e-book pitch.

• Power-outage meals without stove
• Cheap pantry staples from discounters
• Low-cost blackout supplies
• Weekly thrifty shopping lists

• 20 „Arme-Leute"-[X], die Ihr Zuhause 7 Tage bewohnbar halten – ohne Generator
• [N] Tedi-Artikel, die Alleinlebende vor dem nächsten Winter-Stromausfall gekauft haben wollen
• [N] „Arme-Leute"-Lebensmittel vom Lidl, die Sie [X] reicher machen
• Kaufen Sie jede Woche nur diese [N] Lebensmittel – der Rest ist rausgeworfenes Geld

The braided woman, mostly centred behind a table full of named grocery or supply items, with a bold white and yellow German caption on a black band on top in 4 of 5; dim kitchen light in the blackout videos.

• All 5 long uploads are numbered lists of 14 or 20 items; the best has 411 views
• The 'third evening without power' story opens both transcribed videos and 4 of 5 descriptions
• The brand names (Lidl, Tedi) in 2 titles tie the topic to shops the audience already visits
• A free printable plus a 29 euro e-book link in 5 of 6 descriptions form the funnel
• Thumbnails show the items the title promises on a table in 4 of 5, with the persona in all 5