Susanne Sparfüchsin

No sales funnel mapped for this channel yet.

Niche

Money-saving tips for German pensioners: discounters, insurance, benefits

Audience

German-speaking retirees and seniors on a modest pension who want to cut everyday costs (inferred from titles, formal 'Sie' address and descriptions).

Avatar

• Realistic avatar
• A photorealistic older woman with short grey hair, teal glasses, a teal top and a colourful floral scarf, repeated in every thumbnail and placed in supermarket, kitchen and living-room scenes.

Format

List or checklist videos of about 9–17 minutes in first person ('Ich zeige Ihnen'): 5–10 tips or 7 products to buy plus 4 to skip, with chapter timestamps and a hashtag line.

Typical length

14–17 min; some list videos run 9–11 min

Content pillars

• Discounter shopping (ALDI, LIDL, REWE)
• Pensioner discounts and benefits
• Insurance, energy and phone costs
• Cars, travel and Deutschlandticket
• Budget meal planning

Title patterns

• [X] Dinge, Die Rentner [bei Y kaufen] Sollten (Und [N], Die ... Geldverschwendung Sind!)
• Diese [X] Dinge Sollten Rentner NIEMALS [Z]
• [X] Geschäfte Die Rentnern Heimlich Rabatt Geben (Aber Keiner Fragt Danach)
• SOFORT KÜNDIGEN - Diese 7 [X] Sind Für Rentner GELDVERSCHWENDUNG

Thumbnails

The same older woman at right or centre, pointing or looking surprised, with a big bold two-to-four-word German caption in yellow or white on dark or yellow blocks, set against a supermarket, kitchen or room with a red circle highlight.

Their thumbnails, most viewed first

• 
  31.2K views (opens on YouTube in a new tab)
• 
  29.2K views (opens on YouTube in a new tab)
• 
  13.7K views (opens on YouTube in a new tab)

Why it works

• Narrow, clear audience: nearly all 14 non-test uploads address Rentner or Senioren directly in the title
• Top video (ALDI, 28,086 views) and no. 2 (used cars, 25,832) are far ahead of the typical 300–4,000 views
• Repeating '7 things plus 4 to avoid' formula across ALDI, LIDL and other titles
• One consistent persona and thumbnail layout in 10 of 10 thumbnails supports recognition
• Steady output of about 2 uploads a week since Sep 2 with 15 videos