Mulan Wu

Chinese home-cooking tricks for takeout favourites

Western home cooks who like Chinese takeout dishes and want simple tricks to make them at home (inferred from titles such as 'Nobody in the West Knows' and the about text).

• Realistic avatar
• A photorealistic woman in her 50s with dark, grey-streaked hair tied back, a navy sweater and a floral apron, shown waist-up in a home kitchen, smiling and pointing at or holding the dish.

One familiar Chinese or takeout dish per video: the common mistake or store-bought shortcut, then a set of Chinese home-cooking tricks to make it better at home (inferred from titles; no descriptions stored).

• Takeout favourites at home: fried rice, orange chicken, sweet and sour
• Homemade sauces instead of bottled
• Technique fixes: rice, eggs, wok use
• Braised and roasted meats

• NEVER Buy [Fried Rice] Again — Try These Chinese Tricks for Perfect [X] Every Time
• Most People Are [Braising Pork] Wrong! Try This Old CHINESE Trick
• Stop [Roasting Chicken]! Try This Chinese Trick for [the Silkiest Skin You've Ever Had]
• Why Your [Fried Rice] Never Tastes Quite Right — Try These [N] Chinese Tricks to Fix It

The presenter on one side, smiling and pointing at or holding a big steaming close-up of the dish; a short caption ('USE THIS TRICK', 'CHINESE TRICK') in white and yellow capitals or a red box with an arrow; warm kitchen background.

• One title formula: 9 of 10 titles pair a 'never / stop / most people wrong' warning with a 'Chinese trick'; the top video (5,112 views) uses it
• Familiar takeout dishes as the hook; the two fried rice videos hold 85% of all 6,370 views
• Same smiling presenter pointing at a large close-up of the dish in all 10 thumbnails, with a 2 to 3 word caption
• A stated persona backstory, 'cooking tips from a Chinese American', gives the tricks a cultural source
• Steady output: 10 uploads of about 16 minutes in 15 days