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Lee Chi-hung

@leechi-hung

Language: EnglishCountry not available56 days old

  • Persona: Lee Chi-hung · Chef · Senior
  • Sells · $27 cookbook
  • Chinese cooking
  • Cooking tips
  • Restaurant techniques
  • Wok cooking
  • Rice
  • Eggs
  • Tender beef
  • Knife skills
Subscribers
2.4K
Total views
312K
Videos
25

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 3 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20262,400
Oct 13, 20262,290
Oct 12, 20262,200
Oct 11, 20262,010
Oct 10, 20261,700
Oct 9, 20261,390
Oct 8, 20261,210
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20261,150
Oct 4, 20261,110
Oct 3, 20261,090
Oct 2, 20261,050
Oct 1, 2026997
Sep 30, 2026882
Sep 29, 2026840
Sep 28, 2026657
Sep 27, 2026495
Sep 26, 2026369
Sep 25, 2026265
Sep 24, 2026244
Sep 23, 2026200
Sep 22, 2026195
Sep 21, 2026169
Sep 20, 2026not available
Sep 19, 2026132
Sep 18, 2026126
Sep 17, 2026111
Sep 16, 2026115
Sep 15, 2026113

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionFirst line: 'Get My Complete Chinese Cooking Guides Here' with the store link
  3. 3Landing pageOwn checkout · One page sells the three-book set · chinesekitchensecrets.com
  4. 4CheckoutOwn checkout · Buy buttons go to the site's own /checkout
  • Store link in 55% of recent descriptions
  • Link in descriptions since Sep 20, 2026
  • Entry points: the About page, the first line of descriptions

Since late September the descriptions open with 'Get My Complete Chinese Cooking Guides Here' and a link to chinesekitchensecrets.com (11 of the 20 most recent), which is also the channel's only about link, under the about text 'Access my techniques below'. The page, headed 'Chinese Kitchen Secrets · Chinese Home Cooking, Made Clear', sells three books, The Velvet Trick, The Order Nobody Teaches You and Wok Hei, together for $27 against $48, with a header mentioning two free gifts. The books arrive by email after payment, buy buttons go to the site's own checkout, and the page offers a 30-day money-back guarantee.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Lee Chi-hung

Chef · Senior · Male · Restaurant kitchen with woks, red lanterns and calligraphy signs

Niche

Chinese restaurant cooking tricks for everyday home dishes

Audience

Home cooks, on gas or electric stoves, who want Chinese-restaurant results from everyday ingredients like rice, eggs, beef and vegetables (inferred from titles and the about text).

Avatar
  • Realistic avatar
  • A photorealistic elderly man with short grey hair in white chef's whites with a small flag patch, framed at the side of close-up food scenes; one thumbnail shows him in a red shirt and apron.
Format

One Chinese kitchen trick per video for an everyday food (rice, eggs, beef, cabbage, fruit), framed as restaurant or family know-how; some videos are long lists of 25-45 tricks.

Content pillars
  • Rice and egg tricks
  • Tender beef and pork
  • Vegetable cooking methods
  • Fruit cutting the Chinese way
  • Restaurant kitchen secrets
Title patterns
  • STOP [cooking X] the Old Way — Try These [N] Forgotten Chinese [Tricks/Techniques]
  • NEVER [cook X] Again — Try This Chinese [Trick/Method]
  • [Unexpected step] Before Cooking — This Chinese Trick Changes Everything
  • Cut a [fruit] the Chinese Way — No [problem], No [problem]!
Thumbnails

A close-up food action (pouring egg, sprinkling, slicing) with the persona on one side pointing or smiling, a red box reading CHINESE TRICK or CHINESE SECRET with a curved red arrow in 8 of 10.

Why it works
  • One clear angle: 17 of 19 titles promise a Chinese trick, method or secret, including every upload since Sep 8
  • One standout: the rice-without-just-water video has 42,304 of the channel's 96,056 total views
  • Everyday staples: the 5 most viewed videos are all about rice, eggs or beef
  • Fast start: 1,001 subscribers and 87,816 views in 22 days, at about 4 uploads a week (median gap 1.1 days)
  • A fixed thumbnail template: red CHINESE TRICK/SECRET label, arrow and persona beside the food in 8 of 10

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.