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Nai Nai Liu

@nainailiu-f7l

Language: EnglishCountry: Spain2 months old

  • Persona: Nai Nai Liu · Grandmother · Senior
  • Sells · $29 guide
  • Chinese cooking
  • Chinese kitchen tips
  • Frugal cooking
  • Kitchen hacks
  • Cooking on a budget
  • Wok cooking
  • Fried rice
  • Dumplings
Subscribers
40
Total views
4.81K
Videos
20

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202640
Oct 13, 202640
Oct 12, 202639
Oct 11, 202639
Oct 10, 202639
Oct 9, 202640
Oct 8, 202640

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 8, 2026.

How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageGumroad · linwang3.gumroad.com
  4. 4CheckoutGumroad
  • Store link in 100% of recent descriptions
  • Link in descriptions since Sep 2, 2026
  • Entry points: the About page, the first line of descriptions, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Nai Nai Liu

Grandmother · Senior · Female · Chinese home kitchen with a wok, bamboo steamers, hanging red chillies and cream wall tiles

Niche

Chinese kitchen tricks and frugal, multi-use cooking from a nai nai persona

Audience

English-speaking home cooks (inferred), many of them budget-minded or in the US (one title says 'Americans'), who want to fix everyday dishes the Chinese way and cut waste. No audience statistics.

Avatar
  • Realistic avatar
  • A photorealistic older woman with grey hair pulled back, round dark-rimmed glasses, a pale-blue linen-style shirt and a cream apron printed with red chillies, shown at a wok in a tiled Chinese home kitchen.
Format

Scripted first-person talk: a cold open on a common kitchen problem with teased steps, a short backstory about her mother in Guangdong and a book plug with an on-screen code, then 5–25 numbered tricks (some framed as myths), a recap, a comment question and a stock closing line.

Content pillars
  • Fixing everyday dishes the Chinese way (fried rice, noodles, eggs, shrimp)
  • Homemade swaps for frozen foods (dumplings, spring rolls)
  • Myth-busting and flavour fixes (soy sauce, seasoning layers)
  • Frugal multi-use cooking (one egg, four dishes)
  • Kitchen-gadget and household-item tricks (air fryer, 'toxic' items)
Title patterns
  • Most People Are Cooking [X] Wrong! Try These Chinese Tricks for Perfect [X] Every Time
  • NEVER Buy Frozen [X] Again — Try This Old Chinese [Method / Grandma Trick]
  • Stop [Doing X]! Try This Chinese [Wok] Trick for Perfect [X]
  • [N] Chinese Grandmother Kitchen Tricks That Make Expensive [Gadgets] Look Ridiculous
  • Turn a $0.50 [Ingredient] Into [N] Different Chinese Dishes — The Grandmother's Method
Thumbnails

The same woman behind a wok or dish, pouring, stirring or pointing; a big 2–6 word text overlay, in a white or red box in 8 of 10 ('STOP FRYING RICE WRONG!'); a red arrow at the food in 4 of 10; hanging chillies and tile walls behind her; one thumbnail's text is in Spanish.

Why it works
  • 'Most People [Cook X] Wrong ... Try These Chinese Tricks' fills the top 2 (salmon 663, fried rice 603) and is in 6 of 18 titles
  • Fried rice is the strongest topic: 3 of the top 4 videos by views (603, 300, 262) are fried-rice titles
  • One persona kit: the same woman in 9 of 10 thumbnails, the avatar and the banner, and the name 'Nai Nai Liu' in the title, about text and transcripts
  • Steady output with a funnel from day one: 18 uploads in 36 days; 17 of 18 descriptions open with the book link, all 18 carry it
  • Thumbnail template: a short text overlay on 10 of 10 thumbnails, and 'wrong', 'stop' or 'never' wording on 5 of 10

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.