Metgzer Werner

German butcher tips: buying and cooking cheap cuts of meat

German-speaking home cooks, often budget-conscious and older, who want to buy meat wisely at discounters and counters (inferred from titles, about text and the 27 EUR handbook pitch).

• Realistic avatar
• A photorealistic older man with grey hair, a moustache and a white butcher's coat, shown behind a wooden counter in a butcher shop or rustic room, holding meat, a knife or a dish.

About 20–25 minute long-form videos in which a veteran butcher explains one cut, a discounter comparison or an old trick, with a story from his counter years, ending in a pitch for a PDF handbook.

• Old butcher tricks
• Discounter meat comparisons (Aldi, Lidl)
• Cheap cuts when money is tight
• Sunday roasts and classic German dishes
• Things I never buy

• Nie Wieder [X], Alter METZGER-Trick
• Ich Habe [price] Für Ein [X] Bezahlt, Das Kam Raus
• Ich Dachte, Ich Kenne [X]. Dann War Ich In [place]
• Wie Gut Ist Das FLEISCH Bei [store] Wirklich?
• 3 Stücke, Die ICH KAUFE, Wenn [X]

The same presenter in a white coat centred against a dark or rustic background, holding the meat or dish, with a short bold caption in yellow or white capitals and sometimes an arrow or red crosses.

• A consistent, authoritative persona: the same butcher face and coat in 10 of 10 thumbnails, backed by 38 years behind the counter in the about text
• Practical, money-saving topics: the top video, on three cuts to buy when money is tight, has 12,462 views
• A title formula, 'Nie Wieder [X], Alter METZGER-Trick', appears in 5 of the 30 dated uploads, and 2 of the top 5 videos use it
• High output of about 5.6 uploads a week with videos of 21–23 minutes
• A clear funnel: a 27 EUR PDF handbook linked in the about text and in 12 of 30 recent descriptions