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Hinter der Theke

@hinterdertheke

Language: GermanCountry: Germany28 days old

  • Persona: Werner Krause · Retired professional · Senior
  • Butcher tips
  • Meat cooking
  • Cheap cuts
  • German cooking
  • Supermarket meat
  • Ribs
  • Ground meat
Subscribers
11.9K
Total views
1.69M
Videos
28

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 202611,900
Nov 1, 202611,600
Oct 31, 202611,400
Oct 30, 202611,200
Oct 29, 202610,900
Oct 28, 202610,600
Oct 27, 202610,100
Oct 26, 20269,750
Oct 25, 20269,240
Oct 24, 20268,780
Oct 23, 20268,400
Oct 22, 20267,940
Oct 21, 20267,860

Top videos

Most viewed

What they sell

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the description
  3. 3Landing pageOwn checkout · hinter-der-theke.netlify.app
  4. 4CheckoutOwn checkout
  • Store link in 47% of recent descriptions
  • Link in descriptions since Oct 10, 2026
  • Entry points: the About page, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Werner Krause

Retired professional · Senior · Male · Kitchen, butcher counter, supermarket and grill scenes

Niche

Butcher tips and cheap-cut meat cooking tricks (German)

Audience

German-speaking home cooks who want tender, well-cooked meat from cheap cuts and tips for buying meat at discounters (inferred from titles and descriptions).

Avatar
  • Realistic avatar
  • A photorealistic older man with grey hair and a trimmed white beard, shown in a leather apron, chef whites or a shirt, in rustic kitchens, a supermarket and by a grill.
Format

One meat topic per video of about 12 minutes: a common mistake, the science, then an old butcher trick in chapters, ending with a book pitch.

Content pillars
  • Cheap cuts made tender
  • Ribs and grilling mistakes
  • Ground meat and sausage
  • Buying meat at discounters
  • Roasts and gravy
  • Airfryer mistakes
Title patterns
  • [X] Nie Wieder — Dieser Alte Metzger-Trick Ändert Alles
  • Die Meisten Machen [N] Fehler Bei [X]
  • Billiges [X] Wird Butterzart — Mit Diesem Alten Restaurant-Trick
  • [N] Metzger-Tricks: So erkennst du [X]
Thumbnails

The older man at one side, pointing or smiling, beside the dish; bold short German caption in yellow or red boxes, arrows and warning icons, warm kitchen backdrops.

Why it works
  • Top 3 videos have 215k–324k views against a typical 3k–12k, all from titles built on a mistake-and-trick formula
  • The persona's 32-year butcher backstory recurs in nearly every description, giving authority
  • About 7 uploads a week since Oct 5 gave 17 videos and 928k total views in under 3 weeks
  • Store link appears in 8 of 17 recent descriptions, with a 7 EUR PDF book offer tied to the persona

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.