Larry Rich

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Old-school home safety and hardware-store tips from a retired handyman

Audience

Older homeowners, including people over 60 who live alone or look after a family, who want cheap, simple home-safety and repair fixes (inferred from the about text and titles such as 'After 60' and 'Older Folks'). No audience statistics are available.

Avatar

• Realistic avatar
• A photorealistic older man with a bald crown and white side hair, round dark-framed glasses, a red plaid flannel shirt over a cream T-shirt and a black digital wristwatch, looking at the camera or pointing at the subject.

Format

10–12 item countdown of cheap old-school home-safety and hardware fixes: a story or free tip first, numbers 2 and 1 teased, a #1 that is a lesson rather than a product, one subscribe ask, then 'homework' and a comment prompt.

Content pillars

• Forgotten hardware-store items and counter-man tricks
• Home safety habits: door, window and lock fixes
• Staying off ladders and knees after 60

Title patterns

• 10 Forgotten [Hardware Store Items / Home Safety Habits] Only Older Folks Still Remember
• 12 Old-School [Door & Window] Tricks a Retired Locksmith Swears By (They Cost Almost Nothing)
• Stop [Climbing Ladders] After 60 (Do This Instead) - A Retired Handyman Begs
• 10 Hardware Store Secrets Only the Old Counter Man Knew (He Gave Them Away Free)

Thumbnails

The same bald, bespectacled older man in a red plaid shirt, looking at the camera or pointing at the subject; a short bold caps headline in white and yellow ('NOBODY SELLS THESE ANYMORE'), red arrows or a no-sign at the object, warm hardware-store or living-room backdrop.

Their thumbnails, most viewed first

• 
  538 views (opens on YouTube in a new tab)
• 
  312 views (opens on YouTube in a new tab)
• 
  231 views (opens on YouTube in a new tab)

Why it works

• Age-targeted titles: all 5 carry an age or retired-trade cue ('After 60', 'Older Folks', 'Retired Locksmith', 'Old Counter Man')
• Fixed list format: 5 of 5 videos are countdowns of 10 to 12 items, with chapters in all 4 stored descriptions
• The '40 years' credential appears in the about text, in 3 of 4 stored descriptions and in a thumbnail badge
• Recurring small-town characters in the scripts (a mentor, a wife who runs a diner, named customers) give the persona a backstory
• One thumbnail template: the same man, plaid shirt and glasses in 5 of 5 thumbnails, with a short caps headline and a red arrow or no-sign

• SocialInstagraminstagram.com · About page (opens in a new tab)

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