June's Kitchen Table

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Niche

Winter and power-outage survival tips for older people on a budget

Audience

Older adults on a fixed income, especially in cold rural areas, who want cheap ways to get through winter storms and power cuts; the about text names 'older folks' and 'a fixed income'.

Avatar

• Realistic avatar
• A photorealistic elderly woman with curly white hair, reading glasses pushed up on her head and a hair clip, in a cranberry cardigan over a cream turtleneck, sitting at a kitchen table or wrapped in a blanket by lantern light, with snowy windows behind.

Format

One winter or outage problem per video, as a numbered list (9 to 12 items) told by June, often through her late lineman husband's or her own mail-route experience; about 9–12 min.

Content pillars

• Staying warm with no power
• What to do first when the power goes out
• Outage food and cheap supplies
• Furnace and heating checks
• Mail-carrier home and safety tips
• Old farm-wife winter ways

Title patterns

• [N] Ways I Keep [One Room Warm] With No Power ([Personal Detail])
• Power Out Tonight? The [N] Things My Lineman Husband Did First (In Order)
• [N] Things [Ice-Storm Veterans] Keep So You Can [Eat for a Week]
• [N] Dollar Tree Outage Items I Buy Every October And [N] I Wont
• [N] No-Power Heat Tricks From the Internet. Only [N] Actually Work

Thumbnails

June on the right, usually pointing at one object (candle, thermostat, supply basket) on the left; a 2–4 word bold caption in cream and amber or on yellow/red bars; snowy window and warm lantern light.

Their thumbnails, most viewed first

• 
  112K views (opens on YouTube in a new tab)
• 
  24.8K views (opens on YouTube in a new tab)
• 
  13.9K views (opens on YouTube in a new tab)

Why it works

• A persona with a stated backstory: the about text's lineman husband and mail route recur in 5 of 11 titles and on thumbnails ('Walt: 38 years a lineman')
• One seasonal theme: 10 of 11 titles are about winter cold, storms or power outages
• Numbered list titles: 10 of 11 promise a count (1 to 12 items)
• One breakout: '9 Ways I Keep One Room Warm With No Power' has 83k of 125k total views (67%)
• Consistent look: the same persona, outfit and pointing pose in 9 of 10 thumbnails

• Storeredcross.org4 of the last 17 descriptions (opens in a new tab)
• Linksocxly.me1 of the last 17 descriptions (opens in a new tab)
• Linkredcross.org1 of the last 17 descriptions (opens in a new tab)
• Linkredcross.org1 of the last 17 descriptions (opens in a new tab)
• Linkpaulbunyan.net1 of the last 17 descriptions (opens in a new tab)
• Linkdot.state.mn.us1 of the last 17 descriptions (opens in a new tab)
• Linklcghd.org1 of the last 17 descriptions (opens in a new tab)
• Linkprivatewellclass.org1 of the last 17 descriptions (opens in a new tab)
• Linkhelp.privatewellclass.org1 of the last 17 descriptions (opens in a new tab)
• Linksocxly.me1 of the last 17 descriptions (opens in a new tab)
• Linkdnr.state.mn.us1 of the last 17 descriptions (opens in a new tab)
• Linktowersoudanhistory.com1 of the last 17 descriptions (opens in a new tab)

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