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Lana Maynes

@lanamaynes_smartretire

Language: EnglishCountry: United States6 years old

  • Persona: Lana Maynes · Expert · Adult
  • Sells · $27 guide
  • Social security
  • Va benefits
  • Veterans
  • Retirement taxes
  • Medicare
  • Senior finance
  • Bank account rules
  • Irs exemptions
Subscribers
45.8K
Total views
2.88M
Videos
79

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202645,800
Oct 13, 202645,700
Oct 12, 202645,600
Oct 11, 202645,500
Oct 10, 202645,300
Oct 9, 202645,200
Oct 8, 202645,100

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 8, 2026.

How they sell it

  1. 1Video
  2. 2Descriptionstore link in the first line
  3. 3Landing pageOwn checkout · lanamaynes.com
  4. 4Emailemail sign-up on the page
  5. 5CheckoutOwn checkout
  6. 6Upsellbundle offered
  • Store link in 67% of recent descriptions
  • Link in descriptions since Aug 2, 2026
  • Entry points: the first line of descriptions

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Lana Maynes

Expert · Adult · Female · Composited US-flag backdrop with bank forms and benefit documents; the avatar photo shows a bright office

Niche

Social Security, VA benefits and retirement tax rules for US seniors

Audience

US retirees, seniors and veterans who want plain-language explanations of Social Security, Medicare, VA benefits, bank rules and retirement taxes; titles and descriptions address people born before 1966 or 1971 and those over 60 (inferred from titles, keywords and descriptions).

Avatar
  • Realistic avatar
  • A photorealistic woman in her thirties or forties with long, centre-parted brown hair, in a grey-brown sweater in most thumbnails; the avatar shows her in a navy blazer and white blouse in a bright office.
Format

Long explainer (25-31 min) on one US benefits or tax topic: a promise that the last item is worth waiting for, a short intro as an independent explainer, three to seven numbered items with dollar figures and dates, example people, a subscribe ask and a next-week teaser.

Content pillars
  • Social Security and Medicare changes (COLA, rules, dates)
  • VA benefits veterans never claim
  • What the IRS cannot tax or take after 65
  • Bank and checking account rules for retirees
  • Spouse death: joint accounts, inheritance and assets
  • Credit card and consumer rules for seniors
Title patterns
  • [N] Things IRS Can’t Take From You — Most Retirees Only Know 1
  • Born Before [YEAR]? Move These [N] Assets Before [DATE] — Most Retirees Don't Know
  • Social Security Just Changed [N] [Things] — What To Know Right Now
  • The [Benefit] Most Veterans Qualify For And Never Claim
  • Seniors: Your Bank Just Changed [N] Things About [X] — Without Telling You
Thumbnails

A woman at one side with a finger to her lips, pointing or a neutral stare, against a US flag; a 2-5 line bold caption in yellow and white with red or green label boxes ('MOST DON’T KNOW'); document mock-ups (bank notices, forms, checklists) in the foreground.

Why it works
  • One video leads: '7 Things IRS Can’t Take From You' has 161,719 views, 3 times the next (52,725); two other 7-item titles also reach the top 10
  • Veterans' benefits are 8 of 30 titles and 3 of the top 5 by views (52,725, 46,348 and 42,965 views)
  • Repeatable hooks: a list number in 20 of 30 titles ('3 rules', '7 things'), 'Born Before [year]?' in 5, and a 'Most [group]…' tag in 9
  • High output of long videos: 30 uploads from Aug 2 to Oct 8, about 3.5 a week, each 25-31 min
  • Both stored transcripts open with a promise to reveal the last item at the end and close with a next-week teaser, two retention devices

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.