Franklin Law

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Niche

Social Security, Medicare and savings deadlines for US seniors

Audience

US seniors and retirees who want deadline-led explanations of Social Security, Medicare, bank and tax rules; titles address 'every senior' and people born before 1966 (inferred from titles, the about text and keywords; no audience statistics).

Avatar

• Realistic avatar
• A photorealistic young man with short blond hair in a navy suit, white shirt and red tie; the avatar is a smiling studio-style portrait, and in thumbnails he appears shocked or stern, pointing at a calendar.

Format

Deadline-led explainer (about 19 min) on a Social Security, Medicare or savings topic: opens by stating what is and is not changing, then a dated calendar or numbered list with one action per item, example people, a read-out guide pitch mid-video and a subscribe ask.

Content pillars

• Social Security COLA and what reaches the check
• Medicare plan notices and enrollment deadlines
• Bank, cash and savings rules (CDs, I bonds)
• SSI, SNAP and other benefit rule changes
• Dated 'what changes this month' calendars
• Spouse death, survivor benefits and bank accounts

Title patterns

• Every Senior Must Do This Before [DATE]: [Topic]
• Every Senior Must Know [X] [Or Lose Out]
• Every Senior Should Make These [N] Calls Before [DATE] Or Lose Out
• Born Before [YEAR]? [Warning] (Share With [Family]!)
• Seniors: [N] Things Are Quietly Taking Money From Your [Account]

Thumbnails

Two caption templates: 'SENIORS THIS IS MANDATORY' (5 of 10) and 'MOVE YOUR CASH' or 'MOVE OR LOSE OUT' (4), in bold white, yellow and red caps with a date, calendar, cash and benefit cards before the Capitol; a dark-suited older man in 9 of 10, the persona in 3.

Their thumbnails, most viewed first

• 
  239K views (opens on YouTube in a new tab)
• 
  104K views (opens on YouTube in a new tab)
• 
  41.7K views (opens on YouTube in a new tab)

Why it works

• The 4 most viewed videos (103,733, 41,570, 31,150 and 15,241 views) all open 'Every Senior Must…'; 'Every Senior…' opens 15 of 30 titles
• Deadline hooks: a day-of-month date (Sep 30, Oct 1, Oct 30) appears in 14 of 30 titles, and a date or month is in 9 of 10 thumbnails
• Two thumbnail templates cover 9 of 10 thumbnails: 'SENIORS THIS IS MANDATORY' (5) and 'MOVE YOUR CASH' / 'MOVE OR LOSE OUT' (4)
• High output: 30 uploads of about 19 min from Aug 25 to Oct 8, about 4 a week with a median gap of 1 day
• An attorney persona (about text) with no-advice disclaimers, source links (shiphelp.org in 11 of 30 descriptions) and a guide pitch in both transcripts

• StoreE-Bookfranklinlaw.shop · About page · 16 of the last 30 descriptions (opens in a new tab)
• Linkshiphelp.org13 of the last 30 descriptions (opens in a new tab)
• Linkunclaimed.org3 of the last 30 descriptions (opens in a new tab)
• Linkmissingmoney.com2 of the last 30 descriptions (opens in a new tab)
• Linkshiphelp.org1 of the last 30 descriptions (opens in a new tab)
• Websitecms.gov1 of the last 30 descriptions (opens in a new tab)
• Websitefederalregister.gov1 of the last 30 descriptions (opens in a new tab)
• Storekff.org1 of the last 30 descriptions (opens in a new tab)
• Storeinsurancebusinessmag.com1 of the last 30 descriptions (opens in a new tab)
• Websitenytimes.com1 of the last 30 descriptions (opens in a new tab)
• Storekiplinger.com1 of the last 30 descriptions (opens in a new tab)
• Storeaxios.com1 of the last 30 descriptions (opens in a new tab)

• Kevin Explains103K subs · Retirement tax, Social Security and Medicare rules for US seniors
• Lana Maynes45.8K subs · Social Security, VA benefits and retirement tax rules for US seniors
• Frank SSA Talk1.82K subs · US Social Security, Medicare and tax deadlines explained for seniors
• Retirement Watch USA1.7K subs · US retiree money news: Social Security, Medicare, VA benefits, IRS rules
• Mason Parker47.6K subs · Social Security, tax and bank-rule alerts for retirees over 60
• Richard Retires134 subs · Social Security, Medicare and retirement-tax explainers for retirees