Kayla Brown

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No sales funnel mapped for this channel yet.

Niche

Budget New Orleans and Southern cooking tricks with cheap cuts of meat

Audience

Budget-minded home cooks in the US who want cheap Southern and New Orleans-style meals and holiday dishes. Inferred from titles that quote prices ($2, $10) and from the Thanksgiving, fried chicken and red beans topics; there are no audience statistics.

Avatar

• Realistic avatar
• A photorealistic woman who looks to be in her 50s, with long braids pulled back, gold hoop earrings, a blue or teal top and, in most thumbnails, a yellow apron. She is framed waist-up, smiling, pointing or holding a finished dish, in kitchens and on a rustic porch. The avatar is a flat-lit webcam-style photo of a woman with braids and hoop earrings.

Format

An 11-19 minute countdown over a New Orleans or Southern dish: a price or heritage hook, the presenter's kitchen background, a pitch for her own guide with like and subscribe asks, a teased best item, a numbered list of tricks or mistakes, and a next-video teaser.

Content pillars

• Cheap cuts turned into big meals (turkey necks, beef necks, pork chops)
• Southern classics fixed with old tricks (fried chicken, red beans, BBQ sauce)
• Cost comparisons: a holiday or family meal for a few dollars
• New Orleans and Creole heritage cooking techniques

Title patterns

• NEVER [X] Again — Try This Old NEW ORLEANS Trick
• You'll NEVER Pay [$X] for [Y] Again. This Old NEW ORLEANS Trick Feeds [N] People for [$Z]
• I'm Not Buying [X] Anymore — This Old NEW ORLEANS Trick Turns [$X] Meat Into a [$Y] [Dish]
• Why Your [X] Never Tastes Quite Right — Try These [N] NEW ORLEANS Tricks to Fix It
• New Orleans Chef Reveals [N] BUDGET [X] That Are More TASTIER Than Ribeye

Thumbnails

The same woman in a yellow apron stands at one side, smiling or pointing, beside a big glossy finished dish (turkey, ribs, red beans, gumbo) in a warm kitchen or porch; a 2 to 4 word caption in yellow and white capitals or red and green price tags, with an arrow in 5 of 8.

Their thumbnails, most viewed first

• 
  8.25K views (opens on YouTube in a new tab)
• 
  1.06K views (opens on YouTube in a new tab)
• 
  854 views (opens on YouTube in a new tab)

Why it works

• The 4 titles with 'Old NEW ORLEANS Trick' have a median of 942 views versus 141 for the other 4 cooking titles (two of those are under 2 days old)
• Price contrast: 3 of 8 cooking thumbnails show prices ($40 vs $10, $5 vs $50, ONLY $2); two of the three are the 2nd and 3rd most viewed videos
• One recognisable kit: the same woman in a yellow apron with a big finished dish and a caption of 4 words or fewer, in 8 of 8 cooking thumbnails
• Both transcripts share one script: hook, kitchen background, guide pitch with like and subscribe asks, a teased list item, a next-video teaser
• Heritage hooks: both transcript openings tie the dish to a grandmother's thrifty kitchen or to centuries of Creole cooking

• Socialmy Xx.com · About page (opens in a new tab)

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