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YouTube: Brisket David (opens in a new tab)

Brisket David

@brisketdavid

Language: EnglishCountry: Canada4 months old

  • Persona: Brisket David · Chef · Middle-aged
  • Sells · $37 guide
  • Texas BBQ
  • Brisket
  • Steak
  • Cheap cuts
  • Budget meals
  • BBQ rubs
  • Smoking meat
  • Old-fashioned recipes
Subscribers
14.6K
Total views
904K
Videos
75

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 3 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202614,600
Oct 13, 202614,600
Oct 12, 202614,600
Oct 11, 202614,600
Oct 10, 202614,600
Oct 9, 202614,600
Oct 8, 202614,600
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 2026not available
Oct 4, 202614,500
Oct 3, 202614,500
Oct 2, 202614,400
Oct 1, 202614,400
Sep 30, 202614,300
Sep 29, 202614,300
Sep 28, 202614,200
Sep 27, 202614,100
Sep 26, 202614,100
Sep 25, 202614,000
Sep 24, 202614,000
Sep 23, 202614,000
Sep 22, 202613,900
Sep 21, 202613,900
Sep 20, 202611,600
Sep 19, 202613,800
Sep 18, 202613,800
Sep 17, 202613,800
Sep 16, 202613,700
Sep 15, 202613,700
Sep 14, 202613,600

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

  • Guide

    The Texas BBQ Playbook

    $37shown against $343

    $37 one-time; the struck $343 'value' adds up two BBQ classes, a print book and the $10 Cheat Sheets, an optional add-on at checkout

    • EPUB · PDF
    • 755 pages
    • 30-day guarantee
    Platform
    Stripe Payment Link
    AI
    AI use not stated
    Store
    brisketdavid.com (opens in a new tab)

    · Evidence: brisketdavid.com

How they sell it

  1. 1Video
  2. 2Link in bioabout text: 'The Poor Man's Brisket Manual, from $17'; the link redirects to brisketdavid.com · poor-mans-brisket.vercel.app
  3. 3Landing pageStripe Payment Link · single-product page, value stack, 'From Brisket David' with YouTube subscriber count · brisketdavid.com
  4. 4CheckoutStripe Payment Link · buy buttons go to a buy.stripe.com payment link
  • Entry points: the About page

The about section pitches 'The Poor Man's Brisket Manual, from $17' with a vercel.app link that now redirects to brisketdavid.com. That page sells one product, 'The Texas BBQ Playbook', a 755-page PDF and EPUB for $37, compares it with a '$343 value' of classes and books, credits Brisket David and the YouTube channel, offers a 30-day refund and sends every buy button to a Stripe payment link.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Brisket David

Chef · Middle-aged · Male · Backyard BBQ patio with an offset smoker; rustic and modern kitchens in some thumbnails

Niche

Texas pitmaster tricks for making cheap beef cuts taste like steakhouse meat

Audience

Budget-minded home cooks and backyard grillers in the US who want steakhouse-style beef and BBQ from cheap cuts and homemade rubs (inferred from titles and the about text, which addresses people who refuse to pay steakhouse prices).

Avatar
  • Realistic avatar
  • A photorealistic man of about 50 with dark slicked-back hair and a greying goatee, in a black shirt and leather-strapped apron, shown waist-up holding or pointing at beef beside a smoker or skillet.
Format

One cut, rub or method per video: the usual way (grilling, buying the pricey cut or bottled rub) set against an old Texas pitmaster or butcher trick that makes a cheap cut or homemade mix beat it; some list videos of forgotten meals.

Typical length

About 11 min in Jul–Aug; 35–40 min Sep 5–25; 18–24 min since Sep 27

Content pillars
  • Cheap cuts that eat like steak or brisket
  • Homemade rubs and sauces
  • Old Texas pitmaster and butcher tricks
  • Forgotten cheap American meals
  • Steak cooking and tenderising methods
Title patterns
  • I'm Not [Grilling Steak / Buying Ribeye] Anymore — This Old TEXAS [Pitmaster / Butcher] Trick [Payoff]
  • Stop Buying [BBQ Rub / Steak Sauce] — This Cheap $[N] TEXAS Recipe (Lasts a [Year / Month])
  • NEVER [Grill X] Again — Try This Old [TEXAS] Pitmaster Trick
  • This $[N] TEXAS Trick Turns [Cheap Cut] Into [Premium Cut]
  • FORGOTTEN [N-Ingredient / Texas] [Meals / Dishes] No One Makes Anymore
Thumbnails

The persona waist-up in all 10, holding, pointing at or shushing beside glossy close-ups of beef, a skillet or a jar of rub; a 2–3 word caption in white and yellow or a red bar ("STEAKHOUSES HATE THIS"), yellow arrows, red and green price or cut labels.

Their thumbnails, most viewed first

Why it works
  • Pitmaster authority: all 4 most viewed titles cite an old Texas pitmaster or butcher, and Texas or Texans appears in 8 of the top 10 titles
  • A cheap-beats-premium promise with a price: 5 of the top 10 titles name a $3–$12 cost
  • The "I'm Not [X] Anymore — This Old TEXAS Trick" formula: the top 2 videos (528k and 201k views) hold about 81% of all 898k views
  • The same persona with meat in hand in all 10 thumbnails, with short reaction captions
  • Short early videos: 8 of the top 10 run 10–13 min; most of the 35–40 min September uploads draw under 1,100 views

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.